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3 CAN-SPAM Gotcha's That Every Email Marketer Should Avoid

Leading Internet Attorney Chip Cooper Explains How to Avoid Liability From 3 Gotcha’s With the Federal CAN-SPAM Act

(EMAILWIRE.COM, November 29, 2010 ) Atlanta, GA - Experienced email marketers often operate under the misconception that the federal CAN-SPAM Act doesn't apply to most routine business communications. Leading Internet attorney and founder of DigiContracts.com Chip Cooper explains how to avoid CAN-SPAM fines of $16,000 per violation for three CAN-SPAM pitfalls for the unwary .

“Most website operators who do a fair amount of email marketing mistakenly believe that CAN-SPAM applies only to bulk, unsolicited email”, says Cooper. “Most email marketers would be surprised to learn that CAN-SPAM also applies to single emails that are sent in routine business transactions”.

Cooper continues, “Failure to comply with CAN-SPAM can result in fines of $16,000 per violations. And that could add up to be a big number”.

To help email marketers understand these risks and how to avoid them, Cooper has published an executive summary article explaining the 3 CAN-SPAM Gotcha's That Every Email Marketer Should Avoid. "My hope is that email marketers will understand exactly how CAN-SPAN may apply to routine business emails and also how to comply for purposes of avoiding liability”, says Cooper.

“Today, more than ever – whether you’re an email marketer or not – it’s essential for webmasters to stay on top of legal developments”, says Cooper. Cooper believes he’s solved the dilemma with his bi-monthly, complimentary email newsletter, Website Law Alert. “It’s free, and you can sign up at our DigiContracts.com site.”


About Digital Contracts
Leading Internet, IP and software attorney and Digicontracts.com founder Chip Cooper has automated the process of drafting your website legal forms for Website Legal Compliance to manage website liability exposure. Use his free online tool – Website Documents Determinator – to determine which documents your website really needs for website legal compliance. Discover how quick, easy, and cost-effective it is to draft your website legal forms at http://www.digicontracts.com/ .

Contact Information:
Digital Contracts, Inc.
Chip Cooper
Tel: 770-664-8555
Email us


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