(EMAILWIRE.COM, September 21, 2010 ) Boca Raton, FL --- Marsha Russell and her fiance', David (Scott) Kelly founded PWAI (People with an Idea) to design and manufacture innovative products for the hair care industry. Frustrated by her inability to deliver a high quality of service in hair foiling, Marsha, a 25 year veteran hairdresser and now inventor, developed a new paper and technique for foiling hair that is revolutionizing the beauty industry. The firm's signature product, the patented zipa paper and foiling systems (Patent # 6863076, #7191783), was introduced at the International Beauty Show (IBS), New York, April 17- 19, 2005. This breakthrough product creates perfect foils without lines and spotting that is typical of even the most professional foiling applications and can be applied in half the time it takes for the hair care professional to perform a traditional foil.

The ZipA product line has expanded to include several models, a general purpose model for medium length hair, a model especially designed for short hair making it possible to foil men's hair with ease and two models for long haired clients.

ZipA comes in different colored attachment hooks to help hair dressers keep track while using more than one processing chemical. The company also produces an innovative product, called the GripA hair grip to help hold the hair in place and for up dos. PWAI has a manufacturing facility in Historic Salem, MA

The PWAI team opened Limelite a signature hair salon and supply center specializing in state of the art hair services and products in a newly renovated space in the Cummings Center in Beverly, MA. Dedicated to the advancement of innovation, the Limelite showcases the most innovative hair care products for professionals and customers alike.


Marsha has developed outstanding multimedia education material to instruct hair care professionals in the ZipA foiling system. She and her team, educate hair care professionals at trade shows, beauty schools and in at the Limelite Salon.

For more information visit http://www.zipafoil.com



JL Haber, Vice President of Programming at Media Entertainment Productions, added, “In our search for companies with innovative beauty solutions, PWAI, LLC stood out as a unique company. We are excited to have them as a guest on our program.”


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