One of the Longest-Published Marketing Newsletters on the Internet, The Marketing Minute, Now Available in Book Form
Collected columns, organized by topic, from the email newsletter The Marketing Minute, are now being published as a series of five paperback books.
(EMAILWIRE.COM, August 18, 2010 ) Goshen, MA – Having just published its 650th weekly issue, Marcia Yudkin’s popular email newsletter The Marketing Minute is finally beginning to come out in book form as well. Book 1 in the five-volume series, Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization, is now available at online bookstores and by subscription (www.yudkin.com/guides/index.htm).
Shortly after The Marketing Minute started in late 1997 as a weekly vignette on a TV show on careers and business, it began being distributed by email every Wednesday. With nearly 12,000 subscribers, it has retained several thousand of those who began reading it in the late 1990s. Loyal subscribers include business owners, marketing directors, publishers, columnists, solopreneurs and business advisors.
"Only a few of the early columns had to be discarded or updated for the book version," says Yudkin, who is the author of 11 previous books on business and communication, including 6 Steps to Free Publicity. "I’ve always focused on timeless principles of marketing, tied up in a compelling story or reader question."
The few other email newsletters of the same vintage or slightly older still being published include Larry Chase’s Web Digest for Marketers, Paul Myers’ TalkBiz News and Dr. Ralph Wilson’s Web Marketing Today.
Book 2 in the new marketing book series, on copywriting, will appear in September. Book 3, on marketing strategy, comes out in October. Book 4, offering tips on publicity tactics, comes out in November, and Book 5, on the marketing attitude, will round out the series with its December publication.
For more information or to purchase a subscription to the Marketing Insight Guides series, go to www.yudkin.com/guides/index.htm.
Shortly after The Marketing Minute started in late 1997 as a weekly vignette on a TV show on careers and business, it began being distributed by email every Wednesday. With nearly 12,000 subscribers, it has retained several thousand of those who began reading it in the late 1990s. Loyal subscribers include business owners, marketing directors, publishers, columnists, solopreneurs and business advisors.
"Only a few of the early columns had to be discarded or updated for the book version," says Yudkin, who is the author of 11 previous books on business and communication, including 6 Steps to Free Publicity. "I’ve always focused on timeless principles of marketing, tied up in a compelling story or reader question."
The few other email newsletters of the same vintage or slightly older still being published include Larry Chase’s Web Digest for Marketers, Paul Myers’ TalkBiz News and Dr. Ralph Wilson’s Web Marketing Today.
Book 2 in the new marketing book series, on copywriting, will appear in September. Book 3, on marketing strategy, comes out in October. Book 4, offering tips on publicity tactics, comes out in November, and Book 5, on the marketing attitude, will round out the series with its December publication.
For more information or to purchase a subscription to the Marketing Insight Guides series, go to www.yudkin.com/guides/index.htm.
Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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