(EMAILWIRE.COM, March 24, 2010 ) Goshen, MA - Although most nonprofits are atwitter about social media, viral videos and blogging, an old-fashioned mainstay of the previous century remains a productive marketing tool: the telephone. Telephone conference calls – known as teleclasses or teleseminars – can be instrumental in spreading awareness about a cause, galvanizing supporters and raising funds. A home-study course with Marcia Yudkin, a veteran teleseminar presenter and host enables teleseminar newcomers to get a fruitful program up and running for their organization in only a month or two (www.yudkin.com/teleteach.htm ).

"Using just their voice over an ordinary telephone, nonprofits can cost-effectively impart knowledge, improve bonding among their supporters, inspire action and increase donations," says Yudkin, the author of 6 Steps to Free Publicity and 10 other books. "They can also institute educational programs that create an easy new stream of income."

Just a few of the countless ways charities, nonprofits and advocacy groups could implement teleconferences:

* Idea-thon: Inviting supporters and newcomers to the cause to call in with ideas for reaching an organizational goal

* Success stories program, where (for instance) previously homeless families share who and what helped them, with CDs sent afterwards to all local media

* Audio newsletter for contributors, conducted live, then linked to in a broadcast email

* Humorous call-in program run by some individuals helped by the organization

* Interviews with topical experts on new techniques or technologies for doing good

* A donor pledged $100 to the cause for every person who calls in to a teleseminar on a certain evening

Yudkin’s "Teleteach for Profit" home-study course tells nonprofits everything they need to understand about the costs and logistics of running teleseminars; how best to structure the calls; how to attract the target listeners through marketing and publicity; the technologies needed and not needed for success with teleseminars; samples of successful emails, postcards and transcripts used in other organizations' teleseminars; either consulting or moderation of their teleclass by Yudkin; distribution of a teleseminar-related news release; and access to a private, password-protected member site for two months to receive feedback and answers to questions.

For all the details on "Teleteach for Profit," which costs $795, go to http://www.yudkin.com/teleteach.htm .


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Contact Information:
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Marcia Yudkin
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