(EMAILWIRE.COM, March 22, 2010 ) Goshen, MA - Despite all the buzz about Facebook, Twitter, YouTube and blogs, the telephone represents an overlooked key selling channel for online retailers. Teleclasses or teleseminars – a live telephone conference call with customers – can provide useful information for potential and actual buyers and engage them in ways that web sites and emails cannot. A comprehensive home-study course with veteran teleseminar host and marketer Marcia Yudkin (www.yudkin.com/teleteach.htm ) enables ecommerce operations to launch a profitable teleseminar program just a month or two from now.

"For many customers, the telephone is an intimate and involving communication medium," says Yudkin, the author of 6 Steps to Free Publicity and 10 other books. "After interacting with customers and prospects on a live call, a session can be turned into a podcast, a CD or a free audio download available from the web site. Even better, retailer teleconferences can be run with little or no out-of-pocket cost."

For example, an ecommerce store that sells vitamins online could use one or more of these strategies:

* Interview nutritionists by phone at their convenience, then use the CDs or MP3s as free bonuses for orders totaling more than a certain amount

* Identify your celebrity clients and offer them a free lifetime supply of supplements in exchange for discussing their healthy lifestyle on a teleseminar with customers

* Q&A session about supplement safety issues

* Weekly group meditation/deep relaxation session for customers

* Monthly teleseminar call for customers interested in becoming affiliates/resellers or creating a private label of supplements

* Drop-in support group for vegans, vegetarians or those committed to eating only organic food

Yudkin’s home-study course includes information for retailers on expenses, technology, how to structure the calls and how to attract listeners through publicity and marketing, along with samples of pertinent emails, postcards, transcripts and other people’s teleseminars. The fee also covers either one-on-one consulting or moderation of their teleclass; free distribution of a teleseminar-related press release; and 60 days of access to a password-protected support forum for feedback, tips and answers to questions. The entire "Teleteach for Profit" program costs $795.

For complete information on "Teleteach for Profit," go to www.yudkin.com/teleteach.htm .

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Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
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