(EMAILWIRE.COM, March 16, 2010 ) Goshen, MA – "There’s just no pleasing them!" Many a businessperson complains about clients being fussy, uncooperative, disrespectful, slow or impatient. According to consultant Marcia Yudkin, what such complainers need to realize is that those who are in business for themselves have the power to shape their customer base by how they market themselves. Yudkin’s new "Marketing Me" service provides the self-understanding business owners and professionals can use to attract clients whose expectations and values match their own behavioral tendencies (www.yudkin.com/marketingme.htm ). The result: Greater satisfaction on the part of both the service provider and the customer.

"Odd as this may sound, self-awareness becomes easier with the aid of an objective outsider – and an objective assessment," says marketing expert Marcia Yudkin, the author of 6 Steps to Free Publicity and 10 other books. Her Marketing Me clients start by taking the DISC personality profile, a scientifically validated tool that has been used by more than 40 million people. However, instead of using the profile to counsel getting along better with opposing personality types (the way it is commonly used within corporations), Yudkin explores what messages the business owner or professional can project so as to attract the most behaviorally compatible buyers.

"The Marketing Me program lowers the stress of being in business," Yudkin says. "Once you understand your unique strengths and weaknesses, you use those insights to reduce the sources of frustration. Unless you’re aiming at the business version of world domination, you need only a certain number of clients to keep your calendar full, and you might as well have them be types of people you like who also appreciate you."

The basic version of the Marketing Me program costs $397 and includes a DISC assessment and a confidential consultation on its implications for the program participant’s marketing.

For more information or to sign up for the Marketing Me program, go to http://www.yudkin.com/marketingme.htm or call 1-800-333-8376.


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Marcia Yudkin
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