(EMAILWIRE.COM, March 10, 2010 ) Goshen, MA - Despite all the hype about Web 2.0 marketing tools, a pre-computer medium can be a productive marketing tool for authors and publishers: the telephone. Teleclasses or teleseminars – i.e., an extended telephone conference call – offer access and interaction that readers don’t normally experience from books, print or broadcast publicity. Veteran teleclass presenter Marcia Yudkin has created a comprehensive home-study course that enables authors and publishers to launch their own teleseminar program a month or two from now (www.yudkin.com/teleteach.htm ).

"Unlike media interviews, which normally tail off when a book is no longer new, author teleseminars can attract interest and signups at any time," says Yudkin, the author of 11 books, including 6 Steps to Free Publicity. "Moreover, teleseminars don’t require extensive knowledge of computers or the web, and it’s possible to run them at little or no cost."

The countless ways publishers and authors can implement teleconferences include:

* An "ask the author" program publicized through posters sent to public libraries

* Readings by an author that fans can tune into live or download on demand

* Debates between two authors who hold controversial views

* Paid lecture that functions as a fundraiser for an author’s favorite cause

* Dramatization by an author and her friends of scenes from her novels

* Serialization, as in the old-time radio shows, of a novel in progress

* Teleconference showcasing several authors in the same genre

Yudkin’s "Teleteach for Profit" home-study course includes comprehensive details and how-to regarding costs, teleseminar logistics, structure, marketing, publicity, technical matters; samples of relevant emails, postcards, transcripts and other people’s teleseminar sessions; one-on-one consulting or moderation of the participant's teleclass; free distribution of one teleseminar-related press release; and two months of access to a password-protected forum for feedback and answers to questions. The program fee is $795.

Those interested in more information on "Teleteach for Profit" should go to http://www.yudkin.com/teleteach.htm.

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us


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