(EMAILWIRE.COM, February 22, 2010 ) Goshen, MA – With National Entrepreneurial Week being celebrated February 20-27, some timeworn myths and misconceptions are due to be trotted out, such as the idea that new business owners have to "put themselves out there" to succeed. After all, if they don’t go out into the community, make tons of cold calls and talk up their nascent company at every opportunity, how else will customers learn what they’re up to? Hold on right there, says 11-time author Marcia Yudkin, who recently made available a free manifesto for introverts on recognizing their hidden yet nevertheless genuine and effective marketing skills (www.yudkin.com/introverts.htm ).

"Reserved people launching a business don’t need to make cold calls or network like maniacs to become known," says Yudkin, author of 6 Steps to Free Publicity and 10 other books. In contrast, introvert-friendly marketing methods include:

* Writing and publishing – articles, blogs, reports, books

* Participating in online discussions – on forums or email lists

* Public speaking, running a radio show or leading teleseminars

* Direct mail – sending irresistible offers to prime potential customers

* Publicity through news releases or pitch letters to journalists

Yudkin’s introvert marketing manifesto, available in MP3 format for download at no cost, includes examples of well-known politicians and entertainers who have clearly earned public acclaim despite their introverted personality, as well as glimpses of her own history.

A bookworm since childhood, she has leveraged her creative energy into appearances on National Public Radio and keynote speeches for national associations, her marketing insights to attract well over 11,000 subscribers to her weekly newsletter and her no-hype leadership to run a marketing mentorship program whose members comprise queen bees as well as loners.

To listen to the nearly one-hour manifesto at no cost, request the audio file at www.yudkin.com/introverts.htm . Included on this web page is a Retweet button so introverts excited about being respected and heard can let friends and relatives know about the Marketing for Introverts Manifesto – quietly, of course.

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us


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