(EMAILWIRE.COM, January 23, 2010 ) Boca Raton, FL --- Marsha Russell and her fiance', David (Scott) Kelly founded PWAI (People with an Idea) to design and manufacture innovative products for the hair care industry. Frustrated by her inability to deliver a high quality of service in hair foiling, Marsha, a 30-year veteran hairdresser and now inventor, developed a new hair foil and technique for foiling hair that is revolutionizing the beauty industry. The firm's signature product, the patented self-attachable ZipA Foil (Patent # 6863076, #7191783), was introduced at the International Beauty Show (IBS), New York, April 17- 19, 2005. This breakthrough product creates perfect foils in any direction without lines and spotting that is typical of even the most professional foiling applications and can be applied in fraction of the time it takes for the hair care professional to perform a traditional foil.

The ZipA Foil product line has expanded to include several models, a general purpose model for medium length hair, a model especially designed for short hair making it possible to foil men's hair with ease and two models for long haired clients.

ZipA comes in different colored attachment hooks to help hairdressers keep track while using more than one processing solution. The company also produces an innovative product, called the GripA Hair Grip. This universal tool holds hair in place during foiling, cutting, applying makeup, up dos or tangle free sleeping. Many new products are on the horizon and expected to launch during late 2010. PWAI self-manufactures it’s entire beauty product line from a manufacturing facility named Shetland Park located in Historic Salem, MA

The PWAI team opened Limelite a signature hair salon and supply center specializing in state of the art hair services and products in a newly renovated space at the Cummings Center in Beverly, MA. Dedicated to the advancement of innovation, the Limelite showcases the most innovative hair care products for professionals and customers alike. Even the one-of-a-kind salon furniture is custom designed and built by PWAI.

Marsha has developed outstanding multimedia education material to instruct hair care professionals in the ZipA foiling system. She and her team, educate hair care professionals across the country at trade shows, beauty events, cosmetology schools and in the Limelite Salon. Attend an upcoming classroom presentation and see how special this group is.

Feb 20-22 Bronner Bros Mid-Winter International Hair Show, Atlanta, GA, Booth 908
March 7-9 New York International Beauty Show, New York, NY Booth 2850
March 27-29 America’s Beauty Show, Chicago, IL Booth 2500
April 24-26 Las Vegas International Beauty Show, Las Vegas, NV, Booth 4323
June 7-9 Premiere Orlando, Orlando, FL



For more information visit www.zipafoil.com


JL Haber, Vice President of Programming at Media Entertainment Productions, added, “In our search for companies with innovative beauty solutions, PWAI, LLC stood out as a unique company. We are excited to have them as a guest on our program.”


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Boca Raton Synagogue Sisterhood
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