Bark to Leverage Neuromarketing Technology in Marketing Campaigns
Bark Group Inc. (OTCBB: BKPG), an award-winning, multi-national European advertising company, recently released information about the revolutionary neuromarketing technology it will be using in future marketing campaigns.
(EMAILWIRE.COM, January 10, 2010 ) New York, NY - Bark Group Inc. (OTCBB: BKPG), an award-winning, multi-national European advertising company, recently released information about the revolutionary neuromarketing technology it will be using in future marketing campaigns.
Through its strategic alliance with brain research company Mindmetic, Bark is developing neuromarketing research technology that can interpret and decode people's emotional responses when they are presented with different communication messages.
Researchers show videos to participants and gauge their reactions by tracing eye movements, detecting reactions in the skin, and measuring reactions and the cortical region of the brain, which plays a key role in memory, attention, awareness, liking, and pre- and post-consciousness. Through use of sophisticated measurement devises and algorithms, the technology captures, processes, and interprets brain activity to reveal true emotional responses to marketing stimuli. This enables marketers to zero in on exactly which images, colours, sounds, and words elicit which emotional reactions in consumers.
Bark leverages this research and uses it in its marketing campaigns, giving it a scientific edge on the competition, and further ensuring the efficacy and success of if its campaigns, by delivering more impact for less spending.
CEO for Bark, Anders Hageskov, says, "Marketers have long known that thoughts and feelings drive consumer behaviour. With this advanced neurotechnology, we are leveraging science to target the emotional reactions that advertisers wish to arise in their consumers."
About Mindmetic
Mindmetic is revolutionizing market research by revealing true emotional reactions in consumers. The company develops hardware and software for neuromarketing research, and is among the leading companies in the world within its industry. Bark has participated in development of Mindmetic's products and utilizes its science-based technique for gauging audience response to produce more effective advertising campaigns.
For more information about Mindmetic and its ground-breaking technology, visit www.mindmetic.com.
About Bark Group Inc.
Bark Group Inc. is an award-winning, multi-national European company that delivers cutting-edge advertising and marketing campaigns to leading European businesses. Bark develops and delivers highly effective marketing campaigns on structural, strategic, and emotional and creative levels. Its integrated approach is revolutionizing the communications field while offering clients a higher return on their advertising investments. Bark's objectives are to achieve aggressive growth through acquisition and development of satellite companies around the globe, starting with Europe. The company is adamantly pursuing its ambitious goal to be ranked among the 10 best and most profitable communication companies in Europe within 4 years.
Disclosure: All material herein was prepared by Keros Capital Inc. (Keros) based upon information believed to be reliable. The information contained herein is not guaranteed by Keros to be accurate, and should not be considered to be all-inclusive. The companies that are discussed in this opinion have not approved the statements made in this opinion. This opinion contains forward-looking statements that involve risks and uncertainties. This material is for informational purposes only and should not be construed as an offer or solicitation of an offer to buy or sell securities. Keros is not a licensed broker, broker dealer, market maker, investment banker, investment advisor, analyst or underwriter. Please consult a broker before purchasing or selling any securities viewed on http://www.keroscapital.com or mentioned herein. Keros has been compensated five thousand dollars for this advertising effort. Keros has also received ten thousand dollars for previous advertisements, and expects to receive additional compensation in the future. Keros affiliates, officers, directors and employees may own shares and may buy and sell additional shares of the company mentioned herein and may profit in the event those shares rise in value. Keros will not advise as to when it decides to sell and does not and will not offer any opinion as to when others should sell; each investor must make that decision based on his or her judgment of the market. Copyright 2007 by Keros Capital. All rights reserved. This publication or part thereof may not be duplicated or reprinted without the written permission of the Publisher. Facsimile including photocopy(s) is strictly forbidden, except for facsimile correspondence between Keros Capital. If this publication contravenes any securities laws and/or regulations, the securities regulations of the country will prevail. In this event, this publication must be discarded immediately.
The content of this message is published by Sobini Capital Inc and sent to select email lists through Lake Group Media, Inc. ("Lake")to provide readers with information on selected publicly traded companies. Factual information is obtained from public filings and other sources deemed to be reliable; however, neither Sobini Capital Inc nor Lake takes responsibility for verifying the accuracy of such information and they make no representation that such information is accurate or complete. Certain of the statements in this Update may be considered forwarded looking statements. Sobini Capital Inc and Lake make no representation and provide no assurance or guaranty that such forward looking statements will prove to be accurate. See the companies filings with the Securities and Exchange Commission for factors that may cause results to be significantly different. Statements of opinion and belief are those of the authors and/or editors of this Update, and are based solely upon the information possessed by such authors and/or editors; no inference should be drawn that such authors or editors have any special or greater knowledge about the company or companies profiled or any particular expertise in the industries or markets in which the profiled company or companies compete. The reader should verify all claims and complete his own due diligence before investing in any securities of the profiled company or companies. Neither Sobini Capital Inc, Lake, nor anyone involved in the publication or dissemination of this Update is a registered investment adviser or broker/dealer. Sobini Capital Inc and Lake make no recommendation that the purchase of securities of the company or companies profiled in this Update are suitable or advisable for any person or that an investment in such securities will be profitable. In general, given the nature of the company or companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk. An investor in such securities should be prepared and able to bear a loss of his or her entire investment. Nothing in this Update should be construed as an offer or solicitation to buy or sell any securities of any profiled company. Lake has been retained to provide direct marketing services for the company profiled in this Update and receives compensation for those services. Further, Lake and its employees and affiliates may own, or may purchase and sell, securities of the company or companies profiled. Lake undertakes no obligation to inform readers about the ownership or trading activities of it or its employees or affiliates in the securities of the profiled company or companies. Lake has the following compensation arrangements with the company or companies profiled in this Update: Lake receives an advertising fee ranging from $1,000 to $100,000 for each direct marketing list recommended and ordered for the dissemination of this Update.
Through its strategic alliance with brain research company Mindmetic, Bark is developing neuromarketing research technology that can interpret and decode people's emotional responses when they are presented with different communication messages.
Researchers show videos to participants and gauge their reactions by tracing eye movements, detecting reactions in the skin, and measuring reactions and the cortical region of the brain, which plays a key role in memory, attention, awareness, liking, and pre- and post-consciousness. Through use of sophisticated measurement devises and algorithms, the technology captures, processes, and interprets brain activity to reveal true emotional responses to marketing stimuli. This enables marketers to zero in on exactly which images, colours, sounds, and words elicit which emotional reactions in consumers.
Bark leverages this research and uses it in its marketing campaigns, giving it a scientific edge on the competition, and further ensuring the efficacy and success of if its campaigns, by delivering more impact for less spending.
CEO for Bark, Anders Hageskov, says, "Marketers have long known that thoughts and feelings drive consumer behaviour. With this advanced neurotechnology, we are leveraging science to target the emotional reactions that advertisers wish to arise in their consumers."
About Mindmetic
Mindmetic is revolutionizing market research by revealing true emotional reactions in consumers. The company develops hardware and software for neuromarketing research, and is among the leading companies in the world within its industry. Bark has participated in development of Mindmetic's products and utilizes its science-based technique for gauging audience response to produce more effective advertising campaigns.
For more information about Mindmetic and its ground-breaking technology, visit www.mindmetic.com.
About Bark Group Inc.
Bark Group Inc. is an award-winning, multi-national European company that delivers cutting-edge advertising and marketing campaigns to leading European businesses. Bark develops and delivers highly effective marketing campaigns on structural, strategic, and emotional and creative levels. Its integrated approach is revolutionizing the communications field while offering clients a higher return on their advertising investments. Bark's objectives are to achieve aggressive growth through acquisition and development of satellite companies around the globe, starting with Europe. The company is adamantly pursuing its ambitious goal to be ranked among the 10 best and most profitable communication companies in Europe within 4 years.
Disclosure: All material herein was prepared by Keros Capital Inc. (Keros) based upon information believed to be reliable. The information contained herein is not guaranteed by Keros to be accurate, and should not be considered to be all-inclusive. The companies that are discussed in this opinion have not approved the statements made in this opinion. This opinion contains forward-looking statements that involve risks and uncertainties. This material is for informational purposes only and should not be construed as an offer or solicitation of an offer to buy or sell securities. Keros is not a licensed broker, broker dealer, market maker, investment banker, investment advisor, analyst or underwriter. Please consult a broker before purchasing or selling any securities viewed on http://www.keroscapital.com or mentioned herein. Keros has been compensated five thousand dollars for this advertising effort. Keros has also received ten thousand dollars for previous advertisements, and expects to receive additional compensation in the future. Keros affiliates, officers, directors and employees may own shares and may buy and sell additional shares of the company mentioned herein and may profit in the event those shares rise in value. Keros will not advise as to when it decides to sell and does not and will not offer any opinion as to when others should sell; each investor must make that decision based on his or her judgment of the market. Copyright 2007 by Keros Capital. All rights reserved. This publication or part thereof may not be duplicated or reprinted without the written permission of the Publisher. Facsimile including photocopy(s) is strictly forbidden, except for facsimile correspondence between Keros Capital. If this publication contravenes any securities laws and/or regulations, the securities regulations of the country will prevail. In this event, this publication must be discarded immediately.
The content of this message is published by Sobini Capital Inc and sent to select email lists through Lake Group Media, Inc. ("Lake")to provide readers with information on selected publicly traded companies. Factual information is obtained from public filings and other sources deemed to be reliable; however, neither Sobini Capital Inc nor Lake takes responsibility for verifying the accuracy of such information and they make no representation that such information is accurate or complete. Certain of the statements in this Update may be considered forwarded looking statements. Sobini Capital Inc and Lake make no representation and provide no assurance or guaranty that such forward looking statements will prove to be accurate. See the companies filings with the Securities and Exchange Commission for factors that may cause results to be significantly different. Statements of opinion and belief are those of the authors and/or editors of this Update, and are based solely upon the information possessed by such authors and/or editors; no inference should be drawn that such authors or editors have any special or greater knowledge about the company or companies profiled or any particular expertise in the industries or markets in which the profiled company or companies compete. The reader should verify all claims and complete his own due diligence before investing in any securities of the profiled company or companies. Neither Sobini Capital Inc, Lake, nor anyone involved in the publication or dissemination of this Update is a registered investment adviser or broker/dealer. Sobini Capital Inc and Lake make no recommendation that the purchase of securities of the company or companies profiled in this Update are suitable or advisable for any person or that an investment in such securities will be profitable. In general, given the nature of the company or companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk. An investor in such securities should be prepared and able to bear a loss of his or her entire investment. Nothing in this Update should be construed as an offer or solicitation to buy or sell any securities of any profiled company. Lake has been retained to provide direct marketing services for the company profiled in this Update and receives compensation for those services. Further, Lake and its employees and affiliates may own, or may purchase and sell, securities of the company or companies profiled. Lake undertakes no obligation to inform readers about the ownership or trading activities of it or its employees or affiliates in the securities of the profiled company or companies. Lake has the following compensation arrangements with the company or companies profiled in this Update: Lake receives an advertising fee ranging from $1,000 to $100,000 for each direct marketing list recommended and ordered for the dissemination of this Update.
Contact Information:
Bark Group Inc.
Jim Mav
Tel: 908-464-1747
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Bark Group Inc.
Jim Mav
Tel: 908-464-1747
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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