Keros Client Bark Group Partners With Mindmetic in New Field of Neuromarketing
Bark Group Inc. ("Bark") (OTCBB: BKPG), an award-winning, multi-national European advertising company, is pleased to announce its partnership with Mindmetic, a brain research company that develops neuromarketing research methods.
(EMAILWIRE.COM, December 15, 2009 ) New York, NY - Bark Group Inc. ("Bark") (OTCBB: BKPG), an award-winning, multi-national European advertising company, recently announced its partnership with Mindmetic, a brain research company that develops neuromarketing research methods.
Mindmetic is developing neuromarketing research technology that can interpret and decode people's emotional responses when they are presented with different marketing messages. Bark plans to leverage this cutting-edge technology to enhance the effectiveness of its marketing campaigns and develop advertisements that are more focused on the brain's response, enabling it to craft messages that elicit both conscious and subconscious positive consumer reactions.
"As marketers, we know that emotions rule thoughts, and thoughts rule consumer behaviour," says Bark CEO Anders Hageskov. "By using Mindmetic's new neuromarketing technology, we will be able to better understand consumer reactions and create messages that result in the desired consumer response."
Neuromarketing techniques are used to study consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Among other measurements such as tracing eye movements and monitoring body temperature, Mindmetic uses electroencephalography (EEG) to measure activity in the cortical region of the brain to learn why consumers make the decisions they do, and determine what part of the brain is telling them to do it. The information can be used to determine what colours, sounds and words get certain reactions in the minds of consumers, giving marketers a strategic edge when designing campaigns.
About Mindmetic
Mindmetic is revolutionizing market research by revealing true emotional reactions in consumers. The company develops hardware and software for neuromarketing research, and is among the leading companies in the world within its industry. Bark has participated in development of Mindmetic's products and utilizes its science-based technique for gauging audience response to produce more effective advertising campaigns.
For more information about Mindmetic and its ground-breaking technology, visit www.mindmetic.com.
About Bark Group Inc.
Bark Group Inc. is an award-winning, European company that delivers cutting-edge advertising and marketing campaigns to leading European businesses. Bark develops and delivers highly effective marketing campaigns on structural, strategic, and emotional and creative levels. Its integrated approach is revolutionizing the communications field while offering clients a higher return on their advertising investments. Bark's objectives are to achieve aggressive growth through acquisition and development of satellite companies around the globe, starting with Europe. The company is adamantly pursuing its ambitious goal to be ranked among the 10 best and most profitable communication companies in Europe within 4 years.
Disclosure: All material herein was prepared by Keros Capital Inc. (Keros) based upon information believed to be reliable. The information contained herein is not guaranteed by Keros to be accurate, and should not be considered to be all-inclusive. The companies that are discussed in this opinion have not approved the statements made in this opinion. This opinion contains forward-looking statements that involve risks and uncertainties. This material is for informational purposes only and should not be construed as an offer or solicitation of an offer to buy or sell securities. Keros is not a licensed broker, broker dealer, market maker, investment banker, investment advisor, analyst or underwriter. Please consult a broker before purchasing or selling any securities viewed on http://www.keroscapital.com or mentioned herein. Keros has been compensated five thousand dollars for this advertising effort. Keros has also received ten thousand dollars for previous advertisements, and expects to receive additional compensation in the future. Keros affiliates, officers, directors and employees may own shares and may buy and sell additional shares of the company mentioned herein and may profit in the event those shares rise in value. Keros will not advise as to when it decides to sell and does not and will not offer any opinion as to when others should sell; each investor must make that decision based on his or her judgment of the market. Copyright 2007 by Keros Capital. All rights reserved. This publication or part thereof may not be duplicated or reprinted without the written permission of the Publisher. Facsimile including photocopy(s) is strictly forbidden, except for facsimile correspondence between Keros Capital. If this publication contravenes any securities laws and/or regulations, the securities regulations of the country will prevail. In this event, this publication must be discarded immediately. Anyone not wishing to receive future Keros Capital Investor Reports should email us at opt-out@keroscapital.com
The content of this message is published by Sobini Capital Inc and sent to select email lists through Lake Group Media, Inc. ("Lake")to provide readers with information on selected publicly traded companies. Factual information is obtained from public filings and other sources deemed to be reliable; however, neither Sobini Capital Inc nor Lake takes responsibility for verifying the accuracy of such information and they make no representation that such information is accurate or complete. Certain of the statements in this Update may be considered forwarded looking statements. Sobini Capital Inc and Lake make no representation and provide no assurance or guaranty that such forward looking statements will prove to be accurate. See the companies filings with the Securities and Exchange Commission for factors that may cause results to be significantly different. Statements of opinion and belief are those of the authors and/or editors of this Update, and are based solely upon the information possessed by such authors and/or editors; no inference should be drawn that such authors or editors have any special or greater knowledge about the company or companies profiled or any particular expertise in the industries or markets in which the profiled company or companies compete. The reader should verify all claims and complete his own due diligence before investing in any securities of the profiled company or companies. Neither Sobini Capital Inc, Lake, nor anyone involved in the publication or dissemination of this Update is a registered investment adviser or broker/dealer. Sobini Capital Inc and Lake make no recommendation that the purchase of securities of the company or companies profiled in this Update are suitable or advisable for any person or that an investment in such securities will be profitable. In general, given the nature of the company or companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk. An investor in such securities should be prepared and able to bear a loss of his or her entire investment. Nothing in this Update should be construed as an offer or solicitation to buy or sell any securities of any profiled company. Lake has been retained to provide direct marketing services for the company profiled in this Update and receives compensation for those services. Further, Lake and its employees and affiliates may own, or may purchase and sell, securities of the company or companies profiled. Lake undertakes no obligation to inform readers about the ownership or trading activities of it or its employees or affiliates in the securities of the profiled company or companies. Lake has the following compensation arrangements with the company or companies profiled in this Update: Lake receives an advertising fee ranging from $1,000 to $100,000 for each direct marketing list recommended and ordered for the dissemination of this Update.
Mindmetic is developing neuromarketing research technology that can interpret and decode people's emotional responses when they are presented with different marketing messages. Bark plans to leverage this cutting-edge technology to enhance the effectiveness of its marketing campaigns and develop advertisements that are more focused on the brain's response, enabling it to craft messages that elicit both conscious and subconscious positive consumer reactions.
"As marketers, we know that emotions rule thoughts, and thoughts rule consumer behaviour," says Bark CEO Anders Hageskov. "By using Mindmetic's new neuromarketing technology, we will be able to better understand consumer reactions and create messages that result in the desired consumer response."
Neuromarketing techniques are used to study consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Among other measurements such as tracing eye movements and monitoring body temperature, Mindmetic uses electroencephalography (EEG) to measure activity in the cortical region of the brain to learn why consumers make the decisions they do, and determine what part of the brain is telling them to do it. The information can be used to determine what colours, sounds and words get certain reactions in the minds of consumers, giving marketers a strategic edge when designing campaigns.
About Mindmetic
Mindmetic is revolutionizing market research by revealing true emotional reactions in consumers. The company develops hardware and software for neuromarketing research, and is among the leading companies in the world within its industry. Bark has participated in development of Mindmetic's products and utilizes its science-based technique for gauging audience response to produce more effective advertising campaigns.
For more information about Mindmetic and its ground-breaking technology, visit www.mindmetic.com.
About Bark Group Inc.
Bark Group Inc. is an award-winning, European company that delivers cutting-edge advertising and marketing campaigns to leading European businesses. Bark develops and delivers highly effective marketing campaigns on structural, strategic, and emotional and creative levels. Its integrated approach is revolutionizing the communications field while offering clients a higher return on their advertising investments. Bark's objectives are to achieve aggressive growth through acquisition and development of satellite companies around the globe, starting with Europe. The company is adamantly pursuing its ambitious goal to be ranked among the 10 best and most profitable communication companies in Europe within 4 years.
Disclosure: All material herein was prepared by Keros Capital Inc. (Keros) based upon information believed to be reliable. The information contained herein is not guaranteed by Keros to be accurate, and should not be considered to be all-inclusive. The companies that are discussed in this opinion have not approved the statements made in this opinion. This opinion contains forward-looking statements that involve risks and uncertainties. This material is for informational purposes only and should not be construed as an offer or solicitation of an offer to buy or sell securities. Keros is not a licensed broker, broker dealer, market maker, investment banker, investment advisor, analyst or underwriter. Please consult a broker before purchasing or selling any securities viewed on http://www.keroscapital.com or mentioned herein. Keros has been compensated five thousand dollars for this advertising effort. Keros has also received ten thousand dollars for previous advertisements, and expects to receive additional compensation in the future. Keros affiliates, officers, directors and employees may own shares and may buy and sell additional shares of the company mentioned herein and may profit in the event those shares rise in value. Keros will not advise as to when it decides to sell and does not and will not offer any opinion as to when others should sell; each investor must make that decision based on his or her judgment of the market. Copyright 2007 by Keros Capital. All rights reserved. This publication or part thereof may not be duplicated or reprinted without the written permission of the Publisher. Facsimile including photocopy(s) is strictly forbidden, except for facsimile correspondence between Keros Capital. If this publication contravenes any securities laws and/or regulations, the securities regulations of the country will prevail. In this event, this publication must be discarded immediately. Anyone not wishing to receive future Keros Capital Investor Reports should email us at opt-out@keroscapital.com
The content of this message is published by Sobini Capital Inc and sent to select email lists through Lake Group Media, Inc. ("Lake")to provide readers with information on selected publicly traded companies. Factual information is obtained from public filings and other sources deemed to be reliable; however, neither Sobini Capital Inc nor Lake takes responsibility for verifying the accuracy of such information and they make no representation that such information is accurate or complete. Certain of the statements in this Update may be considered forwarded looking statements. Sobini Capital Inc and Lake make no representation and provide no assurance or guaranty that such forward looking statements will prove to be accurate. See the companies filings with the Securities and Exchange Commission for factors that may cause results to be significantly different. Statements of opinion and belief are those of the authors and/or editors of this Update, and are based solely upon the information possessed by such authors and/or editors; no inference should be drawn that such authors or editors have any special or greater knowledge about the company or companies profiled or any particular expertise in the industries or markets in which the profiled company or companies compete. The reader should verify all claims and complete his own due diligence before investing in any securities of the profiled company or companies. Neither Sobini Capital Inc, Lake, nor anyone involved in the publication or dissemination of this Update is a registered investment adviser or broker/dealer. Sobini Capital Inc and Lake make no recommendation that the purchase of securities of the company or companies profiled in this Update are suitable or advisable for any person or that an investment in such securities will be profitable. In general, given the nature of the company or companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk. An investor in such securities should be prepared and able to bear a loss of his or her entire investment. Nothing in this Update should be construed as an offer or solicitation to buy or sell any securities of any profiled company. Lake has been retained to provide direct marketing services for the company profiled in this Update and receives compensation for those services. Further, Lake and its employees and affiliates may own, or may purchase and sell, securities of the company or companies profiled. Lake undertakes no obligation to inform readers about the ownership or trading activities of it or its employees or affiliates in the securities of the profiled company or companies. Lake has the following compensation arrangements with the company or companies profiled in this Update: Lake receives an advertising fee ranging from $1,000 to $100,000 for each direct marketing list recommended and ordered for the dissemination of this Update.
Contact Information:
Bark Group Inc.
Jim Mav
Tel: 908-464-1747
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Bark Group Inc.
Jim Mav
Tel: 908-464-1747
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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