(EMAILWIRE.COM, December 09, 2009 ) Northfield, IL - Neat-Oh! International, LLC announced today the latest introduction to its licensed product line: Hot Wheels™ ZipBin® Products. Hot Wheels™ ZipBin® Products transform from play mats to carrying cases, giving kids a fun and convenient way to play with and store their Hot Wheels® cars.

“We are thrilled to join the Hot Wheels licensing family,” said Wayne Rothschild, President and Co-Founder of Neat-Oh! International, LLC. “The acquisition of the Hot Wheels license is part of a long term licensing strategy for Neat-Oh! International, LLC.”

Hot Wheels™ ZipBin® Products join 40 other products in NOI’s 2010 catalog, including LEGO® ZipBin® Products and award-winning ZipBin® Classics, ZipBin® Minis, ZipBin® Shapes and ZipBin® PlayPack™ Backpacks. All ZipBin® Products unzip flat to a play mat surface and zip-up capturing the toys. Unlike other toy storage containers, unzipping allows children to access toys inside without the usual dumping and inevitable scattering of toys. When play is done, the toys zip back inside ready to store and/or transport. This ability to transform back and forth from playmat to toy storage/transport is unique (and is protected by issued and pending patents).

ZipBin® products are all executed to exacting manufacturing and safety standards and employ original art. All ZipBin® Products are collapsible, transportable and feature wipe-clean surfaces. All products and their packaging are eco-friendly as well.

The new Hot Wheels™ ZipBin® product line debuts in January 5-13, 2010 at Neat-Oh!’s private Hong Kong Toy Showroom at the Royal Garden Hotel and the New York Toy Fair stand 1376 in Febuary 2010.

About Neat-Oh! International, LLC

Neat-Oh! International, LLC, established in February 2005, creates, licenses and markets innovative toy, home organization and outdoor recreation products, which unzip or unfold to become activity/play surfaces and then re-zip or fold back up to storage bin/transport form. Its patented and pending Neat-Oh!®, ZipBin® and PlayPack™ lines of attractively designed, transportable and collapsible solutions have won 31 (!) awards for product excellence. For additional information about Neat-Oh! International, LLC, the Neat-Oh!® Brand, or ZipBin® Brands, visit www.neat-oh.com.

About Mattel, Inc.

Mattel, Inc., (NASDAQ:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2009, Mattel is recognized among the "100 Best Corporate Citizens," as one of the "World's Most Ethical Companies" and as one of FORTUNE Magazine's "100 Best Companies to Work For." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands--today and tomorrow.

© 2009 Mattel, Inc. All Rights Reserved.

© 2009 Neat-Oh! International, LLC. All Rights Reserved.

ZipBin trademarks, patents and pending patents are property of International Holdings, LLC. All Rights Reserved.

LEGO, The LEGO logo, the Brick and Knob configuration are trademarks of the LEGO Group.

©2009 LEGO Group

Contact Information:
Neat-Oh! International, LLC
Dee Farrell
Tel: 847-441-4290
Email us


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