(EMAILWIRE.COM, October 27, 2009 ) Amelia Island, FL – On October 5, 2009, the Federal Trade Commission (FTC) issued its Guides for the use of Endorsements and Testimonials in Advertising. Effective on December 1, 2009, bloggers, podcasters, video producers, and other producers of consumer-generated online content will be regulated in their online endorsements and testimonials, and failure to comply can result in a hefty $11,000 fine imposed by the FTC.

“Bloggers are in a real quandary right now. They really aren’t sure what they’re required to do”, says Internet attorney Chip Cooper, President of Digital Contracts and developer of the MyLegalFirewallTM website documents drafting service at DigiContracts.com. “I’ve read a lot of blog posts about the Guides, and most just say they threw up their hands in disgust after reading a couple of pages. It’s an 81-page document, and its mostly legaleze.”

Cooper recalled using CliffsNotes from his college days. So, using the CliffsNotes concept as a guide, Cooper published an article designed for bloggers that cuts through the jargon and legaleze.

To read the article, visit CliffsNotes For Bloggers To Avoid The FTC's $11,00 Fine For Endorsements .

Cooper is President of Digital Contracts and developer of the MyLegalFirewallTM website documents drafting service at DigiContracts.com. “For so long, website owners have had their heads in the sand when it comes to legal compliance. The new FTC Guides come as a wake-up call. Now, website owners have a quick, easy, and affordable way to order legal documents online that are assembled with an automated wizard based on their responses to a logic tree of questions. Then with a single click, their website legal documents, such as a privacy policy, terms of use and SaaS agreement, are delivered by email.”

Cooper believes staying on top of emerging issues is critical to the success of bloggers and any operator of a website. That’s why he publishes his twice-monthly newsletter, Website Law Alert, available without charge from DigiContracts.com.

For more information, bloggers and website owners should go to MyLegalFirewall Website Documents Drafting Service or email Chip Cooper at ccooper@digicontracts.com .

Contact Information:
Digital Contracts, Inc.
Chip Cooper
Tel: 770-664-8555
Email us


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