(EMAILWIRE.COM, October 05, 2009 ) Ironman World Champion Launches Free iPhone App.

Boulder, Colorado – Defending Ironman Triathlon World Champion, Craig Alexander, has arrived in Kona, Hawaii in preparation to defend his crown at the Ironman Hawaii on October 10. The man known as Crowie, is allowing fans to get inside access to his private life through a free iPhone application concept called BACKSTAGE. Athletes, Celebrities, or high-profile personalities can customize their own BACKSTAGE iPhone apps and post behind the scenes videos, photos, and thoughts seamlessly from their mobile phones.

The BACKSTAGE: Crowie app takes full advantage of the new iPhone 3Gs hardware such as the remarkably clear video camera. “This is like twitter meets reality TV,” said Franko Vatterott of the Human Interest Group, Alexander’s management company that conceptualized BACKSTAGE. “Crowie can capture spur of the moment thoughts so easily with his iPhone. I’m talking about things like his training secrets and race preparation footage balanced with moments with his young family of 4 traveling around the world with him….this is fabulous content!”

Craig Alexander has posted phenomenal results this year at the (half) Ironman 70.3 distance, chalking up 5 first place finishes. What goes through the mind of the fastest multisport endurance athlete in the world the night before he races a 9-hour battle through the Kona Lava fields? Find out by downloading the free Crowie App. only at ITunes

To find out more info on BACKSTAGE or partnering with Craig Alexander, please contact info@humaninterestgroup.org

Contact Information:
The Human Interest Group, LLC
Franko Vatterott
Tel: 720.323.1287
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