(EMAILWIRE.COM, August 12, 2009 ) SAN DIEGO, Calif., August 12, 2009 – AFSMI, SSPA, and TPSA—the three leading professional associations of the services and support industry—announced the keynote lineup for the upcoming Technology Services World 2009 (TSW09) Las Vegas conference being held October 19 - 21. The conference, themed “Driving Customer Adoption: The Next Generation of Services,” will feature thought leaders from CA, Ericsson, HP, Microsoft, Oracle, salesforce.com, and Symantec, as well as AFSMI, SSPA, and TPSA.

Following his opening welcome address and keynote, “Complexity Avalanche: Overcoming the Threat to Technology Adoption,” AFSMI|SSPA|TPSA CEO J.B. Wood will host a discussion on the topic with a distinguished roster of industry executives including Kathleen Hogan, corporate vice president of Microsoft Services, Microsoft; Chris Dowse, founder and CEO, Neochange; Stephan Scholl, NA consulting senior vice president, Oracle; David Hare, vice president of enterprise support services, Symantec; and Alex Dayon, senior vice president, customer service and support product line, salesforce.com.

Noted service industry leaders on the keynote agenda for day two include Richard Sills, corporate senior vice president, general manager, CA Services; Eva Elmstedt, vice president, customer support, Ericsson; Gary M. Budzinski, senior vice president and general manager, technology services, HP; John Ragsdale, vice president of technology research, AFSMI, SSPA, and TPSA; and Thomas Lah, co-founder and executive director, TPSA.

Tom Kelley, one of the world’s most respected experts on managing innovation and design and general manager of IDEO, the famous design and development firm that brought us the Apple mouse, the Palm V, and hundreds of other cutting-edge products, will deliver the closing keynote.

“The rapid proliferation of digital features and integrated systems has created a ‘Complexity Avalanche’ that is burying customers large and small,” said Wood. “Unfortunately, most technology companies lack a comprehensive strategy for addressing the complexity avalanche. Services are a critical component in closing the adoption gap. TSW09 will provide a provocative, stimulating forum for examination of the strategic business issues required for future success.”

Technology Services World, co-hosted by AFSMI, SSPA, and TPSA, is the preeminent source of learning and peer networking in the services industry. Visit www.technologyservicesworld.com.

About AFSMI
The Association for Services Management International (AFSMI) is the global leader in helping service professionals and field services organizations deliver more value to their customers. www.afsmi.com.

About SSPA
The Service & Support Professionals Association (SSPA) is a key resource for the information and best practices needed to make better business decisions in the delivery of technology service and support. www.thesspa.com.

About TPSA
The Technology Professional Services Association (TPSA) is the only organization for executives who create, deliver, manage, measure, and optimize technology services in the world’s leading corporations. www.tpsaonline.com.

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Contact Information:
AFSMI, SSPA, and TPSA
Suzanne Hite
Tel: 410-774-5322
Email us


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