(EMAILWIRE.COM, August 10, 2009 ) Goshen, MA – It can arrive as an offended comment on a blog, as blank looks from customers and colleagues or as sniggers from the audience before a talk. However the bad news shows up, it’s a message executives and entrepreneurs dread: that the company name or product name on which they lavished high hopes is a distinct disadvantage in the marketplace. A new Thumbs Up/Thumbs Down consultation service from naming company Named At Last helps prevent naming catastrophes by providing an independent, expert assessment of advantages and disadvantages of a current or proposed name (www.namedatlast.com/thumbs.htm ).

"So many naming committees get swept away by enthusiasm for an unsuitable name they happen to like," notes Named At Last president Marcia Yudkin, "while others get paralyzed by having to choose, and still others get deadlocked between fans of competing name candidates. Our Thumbs Up/Thumbs Down service helps naming committees make sound decisions by providing an informed, sensitive, many-sided evaluation of both easy-to-see and hidden aspects of names under consideration."

A confidential Thumbs Up/Thumbs Down consultation considers up to three actual or possible names for a company, product, service or event from perspectives like these:
· How well does the name appeal to the target audience and stick in the mind?
· What unsavory (and unintended) associations might it have when first seen or heard by customers?
· Will the name be instantly understood or require an expensive branding campaign to make it familiar?
· Is it distinct enough to make a positive impression or will it inspire yawns?
· Might it hold back growth of the company, become quickly dated or have another strategic disadvantage?

To learn more about the $197 name evaluation service or to sign up for it, go to www.namedatlast.com/thumbs.htm .

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us


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