(EMAILWIRE.COM, July 02, 2009 ) Goshen, MA – Whether in a recession or during boom times, the feeling that business owners and managers most often associate with marketing is “overwhelmed.” After all, there’s no way to ever declare marketing finished; one could always be doing more. To help marketers gain focus and clarity, creative marketing expert Marcia Yudkin has launched a nanozine (tiny ezine) called Marcia’s Mantras, containing just one idea to ponder and arriving every Monday through Friday morning (www.yudkin.com/mantras ).

Delivered by Twitter to subscribers’ cell phone, Twitter page or email inbox, Marcia’s Mantras consists of practical and provocative nuggets such as these:

· To prevent "feast or famine," you must have a marketing pipeline always bringing you new prospects, whether times are good or bad.

· Elevator speech template: "I specialize in helping ___ (who?) who have ___ (what problem?) get ___ (what result?)"

· Do you have something to offer those who arrive at your web site ready to spend a lot as well as those ready to spend a little?

“Just as a song you listen to on the way to work can stay in your mind for the rest of the day, an evocative idea can remain in your subconscious, challenging you, motivating you or helping you put a fresh approach together,” explains Marcia Yudkin, an author and consultant known for creative angles on business issues.

Yudkin’s Marketing Minute ezine, now in its eleventh year of publication, is just 180 words each Wednesday, but Marcia’s Mantras is far shorter, so that it fits within Twitter’s limit of 140 characters. Yudkin is the author of 6 Steps to Free Publicity (Career Press) and 10 other books.

Directions for subscribing to Marcia’s Mantras can be found at www.yudkin.com/mantras . Each Marcia’s Mantra goes out at approximately 7 a.m. Eastern time, Monday through Friday, starting July 2.

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us


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