(EMAILWIRE.COM, June 02, 2009 ) Fort Lauderdale, FL 33326

Recession has been at the tip of everyone’s tongue for the past year and a half and for good reason. The weakening economy has left everyone, from big and small business owners to the average product consumer, in fear of being run over as it barrels down a destructive path at such an alarming pace, and as a natural instinct, most people either get off the path or duck for cover.

Unfortunately for most people, the path they’re getting out of the way of is also the same path that leads to success and a flourishing business. It’s just that most people are too afraid to take the risk and make the gamble of staying on that path because of that big bully, recession.

But it’s not all bad news; there is a light, after all at the end of every tunnel; a silver lining at the edge of every cloud, a way to make your business recession proof. In this frail economy, there is a way to beat the odds and continue to build up your business, keeping it strong and recession proof, and that is through free publicity.

Free publicity gives you the exposure that you need to keep your name at the top of your field, and being a leader in your field or area of expertise is one of the surest ways to keep current clients and invite more prospects into your business. Free publicity comes in the form of articles that are distributed and published through different forms of media. Because of this exposure, people often view those who are being featured in articles and media reports as “experts” and would thus want to bring their business to someone who is “proven” and “credible”.

Much more powerful, potent and effective than any advertisement you can ever buy, or place on a newspaper or run on television, free publicity runs on the assumption that whatever is covered by the media must be true. This assumption on the part of most consumers is precisely what makes publicity so successful. Dr. Phil appears on Oprah, and he’s suddenly the world’s best psychologist. A name appears in print, cited as an expert, and he’s suddenly the best in the field and people all go to him for his expert opinion. Time and time again it has been proven: exposure through media generates interest and therefore, business.

Sheila Danzig, a 35-year practitioner of the art and business of free publicity, cannot emphasize enough its importance in building up businesses. Sheila has helped many professionals and business owners expand their practices and businesses almost overnight and has seen first-hand the many benefits and rewards free publicity can get you.
“People flock to businesses in the news, time and time again,” she says emphatically. “Your name in the news gives you immediate credibility, believability, and makes you an expert and leader in your field”.

Sheila Danzig advises further that businesses can expand without the aid of a PR agent or a publicist, especially if you have the know-how and are willing to take the risk, and in these times, staying on top of the game may very well be worth it.

Contact Information:
SheilaDanzig.com
Sheila Danzig
Tel: 954.445.0107
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