(EMAILWIRE.COM, April 22, 2009 ) Beverly Hills, CA -- In these uncertain times of economic slowdown, companies want to maximize on every dollar spent on marketing. And, in the world of marketing, it's no secret that an endorsement by a celebrity is a sure way to give a product or event the attention that it deserves. One Beverly Hills celebrity branding firm is generating new excitement about celebrity endorsements as it steps-out as a leader in pairing well-known personalities with products, events and charity functions. Urge Artists Entertainment is an expert at positioning and promoting brands.

Urge staff members identify the right celebrity for product endorsements, celebrity spokesperson campaigns, celebrity appearances, and charity functions. With companies tightening their belts to launch new initiatives, "it is more important than ever to have the right celebrity involved in a campaign," says Jimmy Villarreal, co-owner of Urge Artists Entertainment. Identifying the right celebrity for an organization or special event is paramount to the success of a campaign, corporate function or charity event.

Recession aside, some celebrities made bonanza business deals in the past year and firms like Urge Artists Entertainment haven't been affect by the economic downturn. According to Villarreal, "in the past, the process of contracting celebrities for endorsements and personal appearances could be extremely challenging and time consuming, but our firm has brought endorsements online and has generated new opportunity for companies to create knockout campaigns."

Agencies like Urge Artists Entertainment are making the business of endorsement marketing for the online world easier for companies of all sizes to launch campaigns featuring actors, musicians, comedians, celebrity chefs, authors, reality TV stars, celebrity hosts and models. "The high recognition and passion that people have for their favorite celebrities is what makes endorsement marketing perform so well," said Villarreal.

Urge has worked with celebrity clients such as Mario Lopez, Lee Ann Rymes, Kyle and Christopher Massey, and Adrian R' Mante to name a few. And Urge has partnered with multiply talent agencies and mangers to ultimately bring new revenue opportunities to their clients.

Celebrity endorsements are time-honored advertising venues, and challenging economic times are the absolute right times for companies to examine how they conduct marketing campaigns. With the innovative concept of creating a dependable source for online and in-person celebrity appearances in a rapidly changing political and economic landscape, Jimmy Villarreal and Urge Artists Entertainment are leading the way to new win-win situations for companies launching new marketing campaigns.

About Jimmy Villarreal
Previous Urge Artists Entertainment, Villarreal worked at Identity Talent Agency where he was the head of their Commercial and Celebrity Endorsements Division. Identity agency later merged with Metropolitan, one of LA’s top ten talent agencies at the time, where Jimmy incorporated Branding & Marketing. His talent roster consisted of major prime time celebrities including actors from sitcoms on major networks such as ABC, CBS FOX and NBC and all major cable networks.

At Urge Villarreal has expanded his client roster to include many well-respected TV and film celebrities.

Contact Information:
Urge Artists Entertainment
Lauren Aboulafia
Tel: 310-205-9030
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