(EMAILWIRE.COM, April 19, 2009 ) Tulsa, OK – Bill Bartmann is a business coach who teaches aspiring entrepreneurs the basic essentials of a successful business. In today’s economy, with unemployment rates being high and jobs being scarce, more people are going into business for themselves.

Bill Bartmann began the lecture as he went over the five steps to building a marketing plan. “The first step is to identify the product or service,” Bartmann began. “Why will people buy your product? Focus on 1 or 2 items that distinguish you from your competitors; quality, convenience or price; whatever is most important to your customers.”

Bill Bartmann’s second step to building a marketing plan is to identify how you fit in your industry. Bill explained, “Identify your strengths and weaknesses and the opportunities and threats that could impact your business. Being aware of problems gives you the opportunity to fix them; recognizing opportunities provides an opportunity to take advantage.”

Bill Bartmann went over the rest of the steps, including market goals, strategies and tactics to accomplish goals and creating measuring devices and deadlines for reaching milestones.

In conclusion, Bill Bartmann said, “A great marketing plan is the key to your success. It is a document that you prepare for yourself to refer to often. Simple is better; make sure it is clear and concise, easy to read and easy to comprehend.”

Bill Bartmann has over 40 years experience in business; he has built 7 businesses in 7 industries. His online course teaches students how to write a marketing plan and how to study the market to be sure there is a demand for their product or service. Read Bill Bartmann’s complete article on How to Write a Marketing Plan at http://billbartmannhowtowriteamarketingplan.blogspot.com/


Contact:

Bill Bartmann
8556-C E 101st Street
Tulsa, OK 74133
918-388-3328
bill@billbartmann.com


This press release was submitted by Right Now Marketing Group, LLC

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Bill Bartmann
Tel: 918-388-3328
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