(EMAILWIRE.COM, April 15, 2009 ) Rockville, MD - From digital PR campaigns to measurement strategies and budget breakdowns, PR and marketing professionals will learn the strategies employed by corporations, nonprofits and agencies in the just-published volume 4 edition of the PR News Top 100 Case Studies in PR. The guidebook features one-of-a-kind case studies, how-to articles, viewpoints and practical advice for improving all types of online and print communications efforts and bottom-line goals.

The PR News Top 100 Case Studies in PR Guidebook is available at www.prnewsonline.com/store/28.html.

From the publishers of PR News, The Top 100 Case Studies in PR Guidebook is packed with useful, specific, "how they did it" case studies – a team resource for years to come. The 200+ page guidebook includes profiles of and insights from companies of all sizes and across a wide range of industries that have demonstrated some facet of ingenuity, innovation or integrated thinking, illuminating communications as a function that has matured with poise and established its indispensability to business practices.

Companies profiled in the Guidebook include PricewaterhouseCoopers, A&E Networks, Edelman, Shell Oil Company, PepsiCo, Aflac, American Heart Association, Cone Inc., Porter Novelli, Hasbro, Dell, March of Dimes, Nike, Mastercard Worldwide, AOL, Bliss PR, The United Fresh Produce Association, Dittus Communications, Capella University, Ruder Finn, Papa Johns, Southwest Airlines, Dukin Donuts, Wyatt Communications, Girl Scouts of America, Microsoft, HBO, JetBlue, Mattel, Google, Xerox Corp. and numerous other organization of all sizes and budgets.

Case Study Chapters include:

– Anniversaries
– Branding
– Change Management
– Community Relations
– Crisis Management
– Employee Communications
– Events
– Financial Communications
– Measurement
– Media Relations
– Product Launch
– Public Affairs
– Repositioning
– Corporate Social Responsibility
– Digital PR

"We've been able to talk to the top PR practitioners willing to take us behind the scenes of their PR initiatives so that we can produce the industry's go-to blueprint for executing outstanding PR campaigns," says Diane Schwartz, vice president and group publisher of PR News. "While there are clearly more than 100 great case studies in PR, we think the ones offered in this book will help the industry navigate in this challenging business landscape."

The PR News 100 Top Case Studies in PR is available at www.prnewsonline.com/store/28.html.

The PR News 100 Top Case Studies Guidebook covers all areas of PR, from crisis management to digital PR to corporate social responsibility to media relations. It has a a mix of companies of all sizes, and campaign budgets of all levels to give you a behind-the-scenes look at the successes, the mistakes and the lessons learned of all kinds of PR initiatives. This is just a taste of the leading communications strategies you’ll find in the pages of the PR News 100 Best Case Studies Guidebook.

About PR News:
The PR News family of products includes PR News, PR News Webinars, Workshops and Conferences, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR, Crisis Management and Media Training Guidebooks and PR News Webinars. For more information, go to www.prnewsonline.com.

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