(EMAILWIRE.COM, April 15, 2009 ) New York, NY – The usefulness of focus groups stands and falls with the skills of the moderator, who must elicit insights from participants and summarize revelations from the sessions in actionable form. Yet until now, companies requiring marketing research have had to rely on word of mouth to find skilled moderators. A new firm, ModeratorNetwork, provides savings on moderator fees, as well as other expenses involved in marketing research, by connecting marketing research professionals to highly skilled yet reasonably priced moderators and by providing an online management system for the whole qualitative research process (www.moderatornetwork.com ).

“Our service cuts costs by standardizing pricing and connecting clients with talented moderators who charge less than those who are well networked and in constant demand,” says Randolf Saint-Leger, Founder and CEO of the New York City-based ModeratorNetwork. “We’ve also created high standards for research reports, to ensure they present findings in a well-written, well-organized fashion. And by providing a system for clients to follow the whole process online, from RFP quotes to final reports, we’ve improved convenience, made it easier to meet research deadlines and provided further cost savings as well.”

ModeratorNetwork’s constantly growing database of carefully screened focus group moderators includes those with experience in specialty fields, such as pharmaceuticals, a particular research methodology, or certain audiences, such as high net worth individuals or ethnic minorities. The focus groups more often take place in a face-to-face setting, which tends to be more revealing, but may take place online as well.

“We screen our moderators to make sure they are not only skilled at conducting focus groups, but also at writing reports,” says Saint-Leger. “Then we provide them with writing templates that make it easy for our clients to understand and follow the research findings. As research budgets are being trimmed, marketing professionals must do more with less. Our service helps them to continue to conduct needed research while saving their company money.”

For more information on ModeratorNetwork or to submit an RFP online for a project quote, visit www.moderatornetwork.com . RFPs always receive a response within 24 hours and sometimes even within an hour. Information on ModeratorNetwork is also available by calling 800-892-9244.

Contact Information:
ModeratorNetwork
Randolf Saint-Leger
Tel: 800-892-9244
Email us


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