(EMAILWIRE.COM, April 02, 2009 ) Goshen, MA – As the challenging business climate fails to improve, companies continue to hunt hard for cost-effective ways to motivate new and existing customers to buy. According to author, consultant and creative marketing expert Marcia Yudkin, an often overlooked option for boosting cash flow is sending postcards containing irresistible offers. Yudkin’s upcoming teleseminar course, the Mighty Postcard Marketing Course, explains the strategic, logistical, design and copywriting secrets of successful postcard campaigns (www.yudkin.com/postcardcourse.htm ).

"Though seemingly small and ordinary, postcards are powerful because recipients always at least glance at the message while going through their mail," says Yudkin, author of 6 Steps to Free Publicity and other books on marketing. "If the postcard contains a strong offer, like 30% off, a two-for-one deal, an unusual bonus or free tips available online, it can spur the reader to act. Postcards can motivate former customers to buy again and those who have never heard of you to give you a call, stop in or visit your web site."

The four-session teleseminar course begins Wednesday, May 6, and covers everything a novice postcard marketer needs to know:

· Postcard marketing strategies, including two little-known types of postcards proven to pique strangers’ interest

· The mathematics of postcard profitability – how to understand which campaigns make sense and which are no-go’s

· Design and wording for postcards, with some surprising yet proven techniques and pitfalls to avoid

· Mailing lists, hands-off production options, and mailing logistics

The Mighty Postcard Marketing Course costs $397 and includes feedback on participants’ tentative postcard strategy, design choices, list selections and wording. Enrollment is capped at 30 to allow for personal attention to participants’ questions and a variety of marketing goals.

For more information on the Mighty Postcard Marketing Course or to sign up, go to www.yudkin.com/postcardcourse.htm .

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us


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