Five Free Recession Marketing Techniques: Practical Marketing Strategies for Emerging Strongly From an Economic Downturn
To help business owners and independent professionals keep their footing during a time of economic upheaval, marketing mentor Marcia Yudkin suggests five marketing techniques that cost nothing except time (www.yudkin.com/recess.htm ).
(EMAILWIRE.COM, March 04, 2009 ) Goshen, MA – Recession jitters? Research on past recessions shows that entrepreneurs and organizations that keep on marketing despite economic gloom and doom emerge strongly when the business climate improves. To help business owners and independent professionals keep their footing during a time of economic upheaval, marketing mentor Marcia Yudkin has released a free report, “33 Keys to Thriving During a Recession” (www.yudkin.com/recess.htm ).
The author of 6 Steps to Free Publicity and 10 other books, Yudkin offers numerous tips that cost nothing except time to implement. “Instead of simply waiting for the phone to ring or canceling marketing expenditures without replacing them, get busy with marketing tactics that are proven to bring new prospects,” she says.
Yudkin’s no-cost recession-beating techniques include:
1. Create risk-free, try-before-you-buy introductory offers, such as delayed payment for 30 days, during which time the customer can return the product. “As long as you have a quality product, this reliably puts more profits into the bank,” Yudkin notes.
2. Offer more freebies – free seminars, free reports, a free downsized version of your flagship product, and invite those interested in the offer to invite their friends and colleagues as well. “I’m using this successfully myself with my free recession marketing report,” says Yudkin.
3. Revive past successes, updating them when necessary. “Too often, we let proven money-making efforts lapse because we’ve gotten tired of them. New customers haven’t even seen them, much less yawned at them,” she says.
4. Give your marketing pitches a recession-relevant makeover. “Tell customers why this is a perfect time to take skiing lessons (relieve stress) or change hair style (boosts sagging self-esteem) or buy recycled toner cartridges (feel good about helping the earth while stretching the office supply budget).”
5. Collect and post testimonials. “Yes, the average person does believe client blurbs, as long as they are signed with someone’s full name and identity,” Yudkin notes. “Most customers are flattered when you request their opinion of your operation and ask for permission to quote them on your web site, in flyers or on posters inside the shop.”
Yudkin’s full 12-page report, “33 Keys to Thriving During a Recession,” includes suggestions for keeping one’s mood upbeat and preventing a recession slowdown during any future economic downturns. The free recession marketing report is available at no cost and without even having to provide a name and email address at www.yudkin.com/recess.htm .
The author of 6 Steps to Free Publicity and 10 other books, Yudkin offers numerous tips that cost nothing except time to implement. “Instead of simply waiting for the phone to ring or canceling marketing expenditures without replacing them, get busy with marketing tactics that are proven to bring new prospects,” she says.
Yudkin’s no-cost recession-beating techniques include:
1. Create risk-free, try-before-you-buy introductory offers, such as delayed payment for 30 days, during which time the customer can return the product. “As long as you have a quality product, this reliably puts more profits into the bank,” Yudkin notes.
2. Offer more freebies – free seminars, free reports, a free downsized version of your flagship product, and invite those interested in the offer to invite their friends and colleagues as well. “I’m using this successfully myself with my free recession marketing report,” says Yudkin.
3. Revive past successes, updating them when necessary. “Too often, we let proven money-making efforts lapse because we’ve gotten tired of them. New customers haven’t even seen them, much less yawned at them,” she says.
4. Give your marketing pitches a recession-relevant makeover. “Tell customers why this is a perfect time to take skiing lessons (relieve stress) or change hair style (boosts sagging self-esteem) or buy recycled toner cartridges (feel good about helping the earth while stretching the office supply budget).”
5. Collect and post testimonials. “Yes, the average person does believe client blurbs, as long as they are signed with someone’s full name and identity,” Yudkin notes. “Most customers are flattered when you request their opinion of your operation and ask for permission to quote them on your web site, in flyers or on posters inside the shop.”
Yudkin’s full 12-page report, “33 Keys to Thriving During a Recession,” includes suggestions for keeping one’s mood upbeat and preventing a recession slowdown during any future economic downturns. The free recession marketing report is available at no cost and without even having to provide a name and email address at www.yudkin.com/recess.htm .
Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
|
Private Equity, Angel Investing
Equity Alliance / Private Equity, Angel Investing, / IPO, Venture Capital & IR services / Equity Alliance International Equityallianceir.com Penny Stocks to Watch Sign up for hot penny stock picks Gains of 500%+ possible! Premiumstockpicks.com/landing/ Your text Ads & PR Text Ads plus unlimited press releases, One release featured/Day for only $575 per month. Read more on Text Ads & PR Your text Ads Here! Text Ads are only $289 per month. Ads are placed same day. More on Text Ads Advertising |