(EMAILWIRE.COM, February 25, 2009 ) Goshen, MA – With the recession dragging on, companies and non-profits are continuing to hunt for as many ways as possible to economize. According to author and consultant Marcia Yudkin, smart companies should step up rather than drop their publicity efforts as competitors search for ways to cut back. Her new training course, Deep Publicity, enables managers or executives to assign publicity outreach to someone in-house with good writing skills and save on PR retainers or outsourced publicity help (www.yudkin.com/deeppublicity.htm).

"Almost every company and professional are not pursuing publicity opportunities as much as they could," says Marcia Yudkin, author of 6 Steps to Free Publicity, recently published by Career Press in a third edition. "Yet newspapers and magazines, TV and radio still need stories to feature – especially ones that are tied to the economic downturn in some way. That’s why it’s smart to train someone on staff who likes to write to come up with publicity angles and set up press releases for distribution."

Yudkin’s Deep Publicity course demonstrates a multitude of ways to take what a company does and spin it into newsworthy publicity material. Then it teaches do’s and don’ts for presenting each publicity idea in the particular format media gatekeepers expect. Unique points in the course include:

· Easiest ways to get local coverage – some requiring nothing more complicated than one well-planned telephone call
· Getting media mileage by injecting playfulness and fun into your topic
· How to take content you have sitting in filing cabinets or hard drives and spin it into publicity ideas
· Secrets for profitably piggybacking on news, weather, trends, research and more
· Techniques especially suited for professionals, experts, consultants or organizations that know what the average person doesn’t
· And much more

Marcia Yudkin’s own publicity successes include front-page coverage in the Wall Street Journal, appearances on National Public Radio stations, a YouTube video that generated more than 2,000 views in the first week, articles quoting her in newspapers and magazines around the world, and much more.

The Deep Publicity course includes 11 audio CDs, a printed manual and a paperback book and costs $397. For complete details on the media coverage training course, go to www.yudkin.com/deeppublicity.htm .

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us


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