(EMAILWIRE.COM, February 03, 2009 ) New Delhi, India - After the UK government’s message of five fruit and vegetable portions per day, the popularity of juices has increased immensely in the country. A similar trend is also seen in the fruit smoothie’s category, again thanks to the five-a-day campaign.

Fruit juices will be the fastest and one of the largest segments of the UK soft drinks market. Rising popularity of drinking juice, while out and about, could be the key for further growth in this market. Besides, rising number of juice bars (on trade), new product innovation, changing consumer behavior, preference for health drinks and healthy lifestyle will also boost the fruit juice consumption in the UK.

According to a Senior Research Analyst at RNCOS, “The ongoing recession will not affect the consumption of fruit juices in the UK much and the consumption growth will only fall marginally in the next 8-10 months. The market will maintain healthy growth momentum on the back of changing consumer preference. It is anticipated that the demand for economical private label products and in-house developed products in supermarkets and hypermarkets will rise as compared to premium and branded products as consumers will try to maintain their fruit juice intake level. Despite shift in preference and slight slowdown in growth, fruit juices will remain an important segment of health drinks market and continue to drive the industry growth.”

“UK Health Drinks Market”, a recent report by RNCOS, comprehensively discusses the health and energy drinks market in the UK with focus on market trends in all the segments to help client identify the segment with highest potential. It also provides an overview on past, current and future scenario of various product segments to present a clear picture on sales and consumption pattern.

The RNCOS research provides forecast on retail sales of fruit juices, still & juice drinks, sports & energy drinks, and smoothies. It takes into account the changing consumer preferences and behavior while predicting the future direction of the market.

For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM116.htm

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RNCOS, incorporated in the year 2002, is an industry research firm. We are a team of industry experts who analyze data collected from credible sources. We provide industry insights and analysis that helps corporations to take timely and accurate business decision in today's globally competitive environment.

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