Publicity is a Smart Recession-Beating Strategy: Author Posts Free Article Archive to Help Businesses Get the Word Out Cost-Effectively
To help budget-strapped companies understand the publicity game, author Marcia Yudkin has posted 32 free-to-read articles on obtaining media coverage and making the most of it at her web site, Yudkin.com (www.yudkin.com/publicityideas.htm).
(EMAILWIRE.COM, February 03, 2009 ) Goshen, MA – Compared to advertising, publicity costs less and bestows on businesses a priceless aura of credibility. So during a recession, smart companies step up their publicity efforts. And to help them understand the publicity game, author Marcia Yudkin has posted 32 free-to-read articles on obtaining media coverage and making the most of it at her web site, Yudkin.com (www.yudkin.com/publicityideas.htm ).
“Almost every company and professional are not pursuing publicity opportunities as much as they could,” says Marcia Yudkin, author of 6 Steps to Free Publicity, recently published by Career Press in a third edition. “Yet newspapers and magazines, TV and radio still need stories to feature – especially ones that are tied to the economic downturn in some way. That’s why I decided to post a couple of dozen more publicity articles – some completely new and others containing timeless how-to information.”
Yudkin’s free article archive includes tips and procedures on topics like:
· What to do when launching a new product to ensure it not only gets media coverage but also stays visible afterwards
· A step-by-step process for generating qualified leads from press releases
· Piggybacking on others’ research and statistics – or generating newsworthy survey findings without hiring a pollster
· The hidden gold in editorial calendars, and how to harvest the rewards
· Why specially designed landing pages are necessary for publicity campaigns
· Four ways to enhance believability in your publicity materials – essential since reporters are trained to be skeptical
· Recycling publicity successes and getting the biggest possible kick from your media mentions
Marcia Yudkin’s own publicity successes include front-page coverage in the Wall Street Journal, appearances on National Public Radio stations, a YouTube video that generated more than 2,000 views in the first week, articles quoting her in newspapers and magazines around the world, and much more.
To read Yudkin’s articles on publicity without even having to opt in, simply go to www.yudkin.com/publicityideas.htm .
“Almost every company and professional are not pursuing publicity opportunities as much as they could,” says Marcia Yudkin, author of 6 Steps to Free Publicity, recently published by Career Press in a third edition. “Yet newspapers and magazines, TV and radio still need stories to feature – especially ones that are tied to the economic downturn in some way. That’s why I decided to post a couple of dozen more publicity articles – some completely new and others containing timeless how-to information.”
Yudkin’s free article archive includes tips and procedures on topics like:
· What to do when launching a new product to ensure it not only gets media coverage but also stays visible afterwards
· A step-by-step process for generating qualified leads from press releases
· Piggybacking on others’ research and statistics – or generating newsworthy survey findings without hiring a pollster
· The hidden gold in editorial calendars, and how to harvest the rewards
· Why specially designed landing pages are necessary for publicity campaigns
· Four ways to enhance believability in your publicity materials – essential since reporters are trained to be skeptical
· Recycling publicity successes and getting the biggest possible kick from your media mentions
Marcia Yudkin’s own publicity successes include front-page coverage in the Wall Street Journal, appearances on National Public Radio stations, a YouTube video that generated more than 2,000 views in the first week, articles quoting her in newspapers and magazines around the world, and much more.
To read Yudkin’s articles on publicity without even having to opt in, simply go to www.yudkin.com/publicityideas.htm .
Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.
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