(EMAILWIRE.COM, January 15, 2009 ) New York, NY — PR News has announced the one-day Media Relations “Next Practices” Forum, which brings together top communicators to share the latest tactics and strategies for communicating with both mainstream and citizen journalists in an increasingly fragmented media landscape.

Register now at www.prnewsonline.com/forum.

The Media Relations Forum will be held March 10 at the historic National Press Club in Washington, DC and will include speakers from leading corporations, agencies and associations. The forum is designed for all communications professionals looking for proven and cost-effective strategies to manage their organization's reputation on and offline.

Presented by the industry's most trusted sources on PR and Marketing—PR News and www.prnewsonline.com—the Media Relations Next Practices Forum will address the most critical media relations issues and new opportunities facing communications professionals. Panel topics include media training, social media, blogger relations, new tools and technologies, crisis, measurement, community, budgeting and more.

Attendees will leave this one-day Forum equipped with a smarter, more cost-effective PR plan that harnesses the power of media relations.

Register now at www.prnewsonline.com/forum.

Companies and nonprofits leading the industry with media relations expertise will share their success stories and strategies.

Speakers include:



Chris Bozman, Communications Manager and Strategic Advisor, Shell Oil Company
Bonin Bough, Global Director of Social Media, PepsiCo
David Albritton, Vice President Communications-Defense Headquarters, ITT
Gerard Meuchner, Director of Communications and Public Affairs
Michele Mitola, Vice President Public Affairs, Forum Strategies & Communications
Scott Krugman, Vice President Public Relations, National Retail Federation
Gregory Wilson, Director Stakeholder Relations & Issues Development, Altria Client Services, Inc
Christine Bragale, Managing Director, Weber Merritt
“Now more than ever, organizations need to stand out in the crowd and leverage their storytelling techniques so the media actually listens,” notes Diane Schwartz, vice president and group publisher of PR News. “The Media Relations Forum will provide in just one day dozens of tactics that are smart, cost-effective and will move the needle.”

The PR News Media Relations Next Practices Forum, sponsored by Cision, GWU and Makovsky Company, is a much-anticipated information-packed event that is sure to sell out weeks in advance. To register visit www.prnewsonline.com/forum. For sponsorship and exhibit information, contact Diane Schwartz at dschwartz@accessintel.com.

PR News is published by Access Intelligence LLC. The PR News family of products also includes the weekly PR News publication, Webinars, PR Guidebooks, PR News Training Academy, Platinum PR Awards, PR People Awards, NonProfit PR Awards, 15-to-Watch, CSR Awards and more. Visit us at www.prnewsonline.com.

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