Advertising Agency sets aside 100 billboards in the Los Angeles area to help increase public engagement with shoe charity
"Lamar Advertising is a perfect example of a company that uses their own industry to help charitable causes ..."
(EMAILWIRE.COM, December 31, 2008 ) Baton Rouge, LA - Lamar Advertising may not have new shoes to donate, delivery trucks or hundreds of volunteers available to hand out footwear. They do have signs, however -- large ones.
The Louisiana advertising company has donated 100 full-sized billboards in the greater Los Angeles area, including the San Fernando Valley, West L.A., Hollywood and Long Beach to help Soles4Souls change lives with the gift of shoes.
“Lamar Advertising is a perfect example of a company that uses their own industry to help charitable causes,” said Wayne Elsey, Founder and CEO of Soles4Souls. “We are extremely grateful for their generous donation that will result in helping the less fortunate worldwide.”
“We view Soles4Souls as a very worthy cause, and wanted to help the organization reach out to millions of people in the Los Angeles area,” said Mike Cossota, Sales Manager for Lamar Advertising. “This program will deliver approximately 1 million impressions every day! Hopefully this program will increase awareness for this great cause and lead to helping millions of people in need,” he said.
Commuters around Southern California will begin to see the large green Soles4Souls billboards during December. The message is simple: Recycle Your Shoes and Change the World.
About Lamar Advertising
Founded in 1902, Lamar currently operates over 150 outdoor advertising companies in more than 40 states and Puerto Rico. Lamar has over 70 transit franchises that reach driving audiences across the United States, Canada and Puerto Rico through billboards, digital billboards, bus shelters, benches and buses. Lamar is also the nation's leader in the highway logo sign business, with operations in 19 states and the province of Ontario, Canada.
About Soles4Souls
Nashville-based Soles4Souls™ facilitates the donations of both new and used shoes, which are used to aid the hurting worldwide. Soles4Souls has distributed more than 3.9 million pairs (currently donating one pair every 19 seconds) to people in over 70 countries, including Honduras, Uganda, Romania, and the United States. The charity has been featured recently in Runner's World and the Green Guide by National Geographic. It has also appeared on CNN, NBC, ABC, FOX, CBS, and hundreds of regional outlets around North America. Soles4Souls is a 501(c)(3) recognized by the IRS; donating parties are eligible for tax advantages. Visit www.giveshoes.org for more information.
CONTACT:
Chris Carmichael, Soles4Souls, chrisc@giveshoes.org, 503-319-1726
Kim Dettwiller, Soles4Souls, kimd@giveshoes.org, 615-321-4073
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This press release was issued through GroupWeb EmailWire.Com. For more information on press release distribution, go to http://www.emailwire.com.
The Louisiana advertising company has donated 100 full-sized billboards in the greater Los Angeles area, including the San Fernando Valley, West L.A., Hollywood and Long Beach to help Soles4Souls change lives with the gift of shoes.
“Lamar Advertising is a perfect example of a company that uses their own industry to help charitable causes,” said Wayne Elsey, Founder and CEO of Soles4Souls. “We are extremely grateful for their generous donation that will result in helping the less fortunate worldwide.”
“We view Soles4Souls as a very worthy cause, and wanted to help the organization reach out to millions of people in the Los Angeles area,” said Mike Cossota, Sales Manager for Lamar Advertising. “This program will deliver approximately 1 million impressions every day! Hopefully this program will increase awareness for this great cause and lead to helping millions of people in need,” he said.
Commuters around Southern California will begin to see the large green Soles4Souls billboards during December. The message is simple: Recycle Your Shoes and Change the World.
About Lamar Advertising
Founded in 1902, Lamar currently operates over 150 outdoor advertising companies in more than 40 states and Puerto Rico. Lamar has over 70 transit franchises that reach driving audiences across the United States, Canada and Puerto Rico through billboards, digital billboards, bus shelters, benches and buses. Lamar is also the nation's leader in the highway logo sign business, with operations in 19 states and the province of Ontario, Canada.
About Soles4Souls
Nashville-based Soles4Souls™ facilitates the donations of both new and used shoes, which are used to aid the hurting worldwide. Soles4Souls has distributed more than 3.9 million pairs (currently donating one pair every 19 seconds) to people in over 70 countries, including Honduras, Uganda, Romania, and the United States. The charity has been featured recently in Runner's World and the Green Guide by National Geographic. It has also appeared on CNN, NBC, ABC, FOX, CBS, and hundreds of regional outlets around North America. Soles4Souls is a 501(c)(3) recognized by the IRS; donating parties are eligible for tax advantages. Visit www.giveshoes.org for more information.
CONTACT:
Chris Carmichael, Soles4Souls, chrisc@giveshoes.org, 503-319-1726
Kim Dettwiller, Soles4Souls, kimd@giveshoes.org, 615-321-4073
###
This press release was issued through GroupWeb EmailWire.Com. For more information on press release distribution, go to http://www.emailwire.com.
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