(EMAILWIRE.COM, December 30, 2008 ) New Delhi, India - The Indonesian beverage sector has experienced rapid change in recent years. Sales of soft drinks, including carbonated drinks, bottled water and health and energy drinks, are growing strongly driven by demand for safe drinking water, according to our new report “Indonesia Food and Drinks Market: Emerging Opportunities”. Volume sales of soft drinks grew by more than 9% in 2007 compared to 2006 and are projected to hit a CAGR of around 7% during 2008-2012.

“Although carbonated drinks remain popular in Indonesia, future growth is expected to be primarily concentrated in the bottled water market”, says an analyst at RNCOS. Industry estimates suggest that per capita bottled water consumption in Indonesia presently stands at around 30 Liter, putting it behind only Thailand in terms of regional consumption levels. The absence of safe drinking water nationwide has inevitably had an effect on consumption levels in Indonesia.

The report attributes growth in bottled water consumption to rising health awareness among Indonesians with growing disposable incomes. Also, there has been a shift in purchasing behavior of consumers. This is possibly due to the rapid spread of modern retail, which has made hygienic food and beverage products, such as bottled water, easier to get.

The volume sale of bottled water in Indonesia had grown at a CAGR of 11.5% during 2002-2007 and is projected to grow at a significant rate during the forecast period as well.

Apart from soft drinks, “Indonesia Food and Drinks Market: Emerging Opportunities” also provides extensive research and in-depth analysis on various other emerging food and drinks segments like processed foods, bakery market, health food, ice cream etc. This report contains market-based research and provides objective analysis on the various food and drinks consumption patterns in Indonesia. It also gives a thorough statistical and analytical overview on the market, and provides past, present and future data on the market structure and composition.

The report will help clients to understand the key trends and issues in the Indonesian food and drinks industry. It will give them an insight into the product lines offering the best opportunities for growth, enabling them to align their business strategies accordingly.


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