(EMAILWIRE.COM, December 20, 2008 ) Carnarvon, Ontario - Heat Tracing Direct (http://www.heattracingdirect.com) is a Canadian company that has successfully developed an innovative new way to market their highly specialized heat tracing and freeze protection products. The company goal when they started Heat Tracing Direct was to provide wholesale contractor customers with an alternative to purchasing from a regular product distributor. Contractor’s needs are much different from the average homeowner or do-it-yourselfer. Contractors generally require much greater quantities of product, and they need to purchase the product at a lower cost in order to realize a profit. Purchasing a large amount of product through a retail store can be expensive. Often contractors require full reel lengths of heat tracing cable, which is not always readily available retail. By purchasing directly from Heat Tracing Direct, not only do contractors receive significant cost savings - especially when buying in bulk or by the reel, they also have access to the best in technical support. While retail stores may be able to provide limited product advice, they would not have the product expertise and the support that buying direct from a manufacturer would offer.

Heat Tracing Direct’s HTD Card is a unique approach to product distribution to the trades and is central to the Heat Tracing Direct Program. It is offered exclusively to licensed trades people and businesses. An application for the HTD card is available on the Heat Tracing Direct web site (http://www.heattracingdirect.com). The card entitles contractors to all the major benefits and huge savings offered by direct purchase capability. The HTD card can be used to purchase products for commercial and industrial pipe heating and freeze protection including heating cables, controls and accessories. Card holders have access to experienced, professional product technical support and receive all the latest news on new product developments, promotions and specials. As well, HTD card holders receive priority fast and efficient product delivery.

“Heat Tracing Direct was started when we realized that there was a large market of wholesale contractors looking for substantial cost savings that, as a product manufacturer, we could supply because of our great buying power,” states Lorne Heise, President and CEO of Heat Tracing Direct and Heat-Line. “As the manufacturer and distributor for Heat-Line freeze protection heating cables, we know everything there is to know about our highly specialized heat tracing and freeze protection products. With more than 20 years in the business, we have an extensive knowledge of all the products we sell. Our technical support team is an invaluable resource for contractors. Our experts can assist in selecting the proper product and wattage densities based on their specific application requirements. Heat Tracing Direct is the contractor’s best source for self-regulating heating cables and accessories,” adds Heise.

With new technology ever advancing and the price of building materials on the rise, today it is harder than ever for contractors to make a good return. By seeking out suppliers that can offer significant cost savings as well as professional advice on product selection and installation, wholesale contractors can improve the service that they provide their customers and increase their profits as well.

About Heat Tracing Direct: Offering direct from manufacturer technologically advanced, self-regulating heating cables on the reel at remarkable prices, Heat Tracing Direct saves contractors time and money. For the contractor, Heat Tracing Direct supplies bulk water line heating cables in any length and offers a broad line of heat tracing cables, sensors, terminations controls and accessories. It’s the contractor’s best source for high quality and innovative products for all commercial and industrial pipe heating and freeze protection applications. Visit http://www.heattracingdirect.com for more information or call 1-800-584-4944 to speak to the Heat Tracing Direct Technical Support Team.


Contact Information:
Lorne R. Heise, President and CEO
Heat Tracing Direct
Heat-Line a division of Christopher MacLean Ltd
PO Box 4100
1095 Green Lake Road
Carnarvon ON Canada K0M 1J0
Local Tel: 705-754-4545
Toll Free: 1-800-584-4944
Email: info@heatline.com
Website: http://www.heattracingdirect.com

Contact Information:
Heat Tracing Direct
Lorne R. Heise, President and CEO
Tel: 1-800-584-4944
Email us


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