(EMAILWIRE.COM, November 25, 2008 ) Black, MO – Although the housing market may seem to have gone from bad to worse, real estate sales are still taking place, and therefore real estate agents still need to attract the attention of buyers and sellers before clients commit themselves to a competing agent. According to real estate marketing expert Kathy Goughenour, author of Blogging 101: A Real Estate Agent’s Guide to Boosting Business and Getting Tons of Leads, there is more and more recognition among marketing experts that blogging is the best method for real estate agents to use right now to attract new business (www.leadboosterclub.com).

“In an economy where everyone is watching their dollars, blogging stands out as both inexpensive and effective,” says Goughenour. “In the same month, both Marketing Sherpa and the National Association of Realtors® presented the case for blogging as a great way of reaching customers looking to buy or sell a home.”

In simple language suitable for beginners, Blogging 101 explains the benefits of blogging, why it works, how to get a blog set up, how to submit a blog post, what to write about, and how to make sure the blog builds trust with potential clients over time, along with tips for coming up with blog content.

For real estate agents who want to join the blogging trend but can’t spare the time to write blog posts, Goughenour’s membership program Lead Booster Club (www.leadboosterclub.com) offers a customizable blog post service. For a modest monthly fee, the service provides informative real estate-related blog posts into which subscribing real estate agents can insert local information and their own professional perspective. Then they post the content to their own blog.

“Members get timely, well-researched material, such as ideas for reducing expenses for home maintenance and home energy, as well as easy-to-follow instructions for making the content relevant to their local community,” notes Goughenour. “This way, blogging isn’t a burden even for an agent who’s very busy.”

For a free copy of Blogging 101: A Real Estate Agent’s Guide to Boosting Business and Getting Tons of Leads or more information on customizable blog posts for real estate agents, anyone can go to www.leadboosterclub.com

Contact Information:
The Goughenour Group, LLC
Kathy Goughenour
Tel: 888-249-8881
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