(EMAILWIRE.COM, November 18, 2008 ) Are the premiums becoming a burden? Are you thinking about letting it go, or surrendering it for its cash value?

Life insurance is one of the most widely held investments in this country. But sometimes, the reasons for keeping a policy do change.

Life settlements provide the opportunity to turn that old policy into cash - far more cash than the surrender value of the policy. Cash to enjoy the rest of your life, to take care of medical expenses, replace expensive coverage with a more cost effective alternative or buy long-term health insurance.

Paul Aguirre, President of Equity of Life, LLC, says “A life settlement is the sale of an existing life insurance policy to a financial institution for a lump sum cash payment. On average, life settlements yield 3 to 4 times cash surrender values offered by the insurance company from which it was originally purchased. Life settlements have become a lucrative exit strategy for clients whose life insurance policies are underperforming or have become unnecessary. Nearly 9 out of 10 life insurance policies are surrendered, exchanged or allowed to lapse. A recent case study involved a 73 year old male with a $1 million dollar universal life policy who no longer needed the coverage. The cash surrender value offered by the insurance company was $37,078. He obtained a life settlement for $250,000 or $ 212,922, above what the insurance company offered. Equity Of Life has a goal to help policy owners realize the full market value of their life insurance. We will attain the highest cash settlement for your policy, letting you invest in your future.”

Coordinating Producer of Life and Leisure Television, Marlyn Parsell added, “Given the current economic situation, consumers are looking for ways to maximize their dollars. Equity of Life has positioned itself to help consumers make the most of their unwanted life insurance policies. They were absolutely a natural fit for this storyline. We are excited to have them as a guest on our program.”
About Equity of Life, LLC
Equity Of Life provides assistance to seniors 60 years and older, the opportunity to realize the true market value of their life insurance
For more information, contact Equity of Life, LLC at www.equityoflife.com.
About Life and Leisure Television
Life & Leisure Television is independently produced by Media Entertainment Productions and is distributed worldwide on the Bravo Network (as paid programming) to 83.3 million cable television households. The show is an informative magazine style program that exhibits the hottest stories, trends and breakthroughs that will educate and motivate our viewers.
For specific market-by-market air dates and times, please visit http://www.lifeandleisuretv.com/3022.pdf or e-mail moniqueh@mmpusa.com. For more information, please visit www.lifeandleisuretv.com

Contact Information:
Media Entertainment Productions
Selena Hunter
Tel: 5619889449 ext 224
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