(EMAILWIRE.COM, October 24, 2008 ) Goshen, MA – As company after company tightens its grip on expenditures, many service businesses throughout North America are seeing prospects vanish and loyal customers reconsider their usual purchases. A recorded Q&A session, available free at www.yudkin.com/informationempire.htm, recommends developing information products for sale as a smart strategy for keeping revenues steady during economic turmoil.

“A saleable information product like an audio interview with an industry expert or a report filled with practical tips can be completed in one working day or less,” says marketing expert Marcia Yudkin, author of 6 Steps to Free Publicity and 10 other books as well as director of a seven-week course called Launch Your Information Empire.

Why would having information products to sell from the company web site help beat an economic downturn? Yudkin argues:

· Information products offer a low-risk, low-commitment way for new customers to get to know, then trust a vendor company.

· Information products can sell to do-it-yourselfers who might not spring for full service.

· Whether or not the information products actually sell, their existence increases the perceived expertise of the company.

· When the information products sell, they provide an additional stream of revenue.

· After the economy picks up again (as it inevitably will), the information products will continue to provide a totally automated additional stream of income.

Marcia Yudkin’s own information products range from downloadable reports costing $19.95 and up to home-study courses that go for $1,297.00. Her upcoming seven-week course, Launch Your Information Empire, teaches strategy, options and how-to for creating and marketing information products.

Her 60-minute recorded Q&A session on getting started with infoproducts is available by filling out the request form near the top of www.yudkin.com/informationempire.htm. The mp3 recording is free and can be downloaded or listened to online at the download URL.

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
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