Puna Inc Launches Premium Glow Sticks In The Amazon And Officially Kickstarts Product Campaign
The premium glow sticks come in a variety of assorted colors. They are water-resistant and can burn for up to 10 hours.
The Puna premium glow sticks have been manufactured with adherence to military grade specifications. They are water proof and last for 10-12 hours. In order to push the product in the market, Puna Inc has also created a promotional campaign for the glow sticks. The campaign, which will run till the end of the December festive season will see the company's public relations team visit several local clubs to demonstrate the use of the incandescent glow sticks to a live audience. The campaign will also include the publishing of content including blog posts and YouTube video tutorials.
The company has already set aside a total of $1,974 for use in the promotion of the premium glow sticks. Part of this amount will go to paying freelancers who will be outsourced in Elance and oDesk to develop promotional content while the other amount will be used to organize events in nightclubs where the glow sticks will be used instead of the conventional.
Speaking during the launch of the product, Puna confirmed that many people were still unaware of the incandescent beauty of the glow sticks despite the fact that the sticks have been used since the early 70's. However, the company is making deliberate efforts to raise awareness about the product and acknowledges the uphill task that will be involved in building awareness for the product.
"The company has set aside a promotional budget that we think will suffice to create awareness about the product. We plan to do a lot of blog posts and video tutorials to raise awareness about the products. The company will also be organizing parties in local clubs to demonstrate the use of the premium glow sticks to a live audience," Puna said.
The promotional campaign will target revelers in clubs and party organizers.
About Puna Inc. Glow Sticks
Puna Inc is a leading supplier of Amazon consumer goods including the premium Glow Sticks that the company recently launched, julienne vegetable and PH testers. The company sells all its products through the Amazon online stores.
Puna Inc. Glow Sticks
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