MealEasy Begins Offering Kitchen Wares
Company sees synergies between meal planning and kitchen wares and kitchen utensils markets.
The company sees this as a natural extension of the MealEasy brand and will be selling the oven ready silicone baking mats within the week. "As a meal planning website we're all about home cooking", says company president George Borovan, "therefore offering products that can make it easier for the home cook just makes sense."
These professional grade silicone baking mats are the first in a series of kitchen wares and utensils that the company will have in their stable of products. The mats themselves, manufactured with top quality German silicone, are "an essential tool" in the kitchen, according to MealEasy chef Paul Routhier. "You do not need to be a professional chef to use professional grade equipment. These mats just make it easier to bake and are simple to use."
Available in 11 5/8 inch by 16 1/2 inch size which will fit the standard 13 inch by 18 inch baking sheet, these reusable silicone baking mats provide a non-stick layer when baking and will remove the need for parchment paper or wax paper, which the company says will ultimately save money.
The silicone baking mats will be offered in packages of two and may be "bundled" with other MealEasy products such as the MealEasy meal planning system. Additional kitchenware products are currently in development.
About Noviden Technologies Inc.
Since 2006 Noviden Technologies Inc. has been continually developing its advanced online meal planning solutions. More recently Noviden has branched out into physical kitchen product offerings. Noviden's silicone baking mat set (amazon.com/Silicone-Baking-Mat-Set-Subscription/dp/B00LJBAC52) is their most recent product offering, which includes their MealEasy Meal Planner as a free special offer.
Noviden Technologies Inc.
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