Elevated Sports Foam Rollers Selling Briskly
Elevated Sports Is Targeting Runners and Particularly Those Struggling With ITBS
The rollers have been selling very briskly through the online retail partnership they stuck with Amazon. The company spokesperson Andy Smith was quoted as saying that "The sales of our foam rollers have far surpassed the initial sales projections. We are very pleased with the results so far, and we owe a great deal to our loyal customers who have recognised our efforts at providing a high quality product at a very affordable price."
On speaking to Spokesman Andy Smith, a seasonal side note he wanted to emphasise was to ensure that people aware of the fact that over training at this time of the year is high and results in a lot of injuries. In his words: "people usually put a lot of pressure on their bodies to prepare for the summer months. Therefore, it is very important to provide stress relief for the muscles by using form rollers."
The science behind the foam roller stems from the fact that training naturally produces micro-tears and swelling in muscles - which can often lead to adhesions and scar tissue. Foam rolling helps smooth out these obstructions and break down adhesions, helping to increase blood-flow within the muscle.
A recent statistic stated that just under seventy five percent of runners will be injured in their 'running life.' This makes it quite evident to see why Elevated Sports is targeting runners looking to heal or prevent some of the more common stress related injuries such as Achilles Tendonitis, Shin Splints, IT Band syndrome etc. Further studies have confirmed that the added advantage of foam rollers shows that they also help in improving mobility and quality of movement.
Ultimately, as elaborated by Andy Smith: "the new Elevated Sports foam roller range provide a great tool for breaking up knots in muscles which is now finally accepted by by fitness experts and physiotherapists as a proven technique to provide easy and quick deep tissue massage."
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