Elevated Sports In The News: Expecting Stronger Demand
Successful Strategic Thinking Leading To Compounding Strengthening Demand
The reviews and feedback received from the early adopters has been very positive. The company spokesperson Andy Smith said "we are likely to be sold out soon after we launch the listing on Amazon. We understand that this may upset some consumers, who were looking forward to buy our products, but may have been holding off for some reason. However, we will do our level best to fulfil the demands of consumers as quickly as possible on Amazon."
The initial product launched on Amazon UK, has been selling very well. Earlier, these foam rollers were only accessible to professional athletes and coaches due to the high prices and limited supply of competing sellers. Now however, as word has spread of the benefits that these tools offer, it appears that a bigger demand opened up worldwide for this durable and high-quality foam roller. It is, however, not just a product to provide deep tissue massage but it can effectively protect from injuries with proper use, caused due to over training.
Mr Smith said "We have launched this product after proper market research at a price point which puts it within the reach of all the consumers who can benefit by the use of foam rollers." He also said that "The new design foam roller contours have been found to be very effective in the treatment of soreness resulting from muscle tightening and providing relief from knots in the muscles."
There has also been a notable growth in email subscribers and people who have the fairly recently established Facebook Page: 'I Love Foam Rolling.' The daily sharing of important and up-to-date articles and technologies in the fields of stretching, myofascial release, injury rehabilitation and prevention as well as sports articles on: Crossfit, Running, Triathlons etc - all likely contributing to its growth.
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