Pratt Elevation Group's First New Brand In 5 Years Launches In The United States
SweetColors Announces Organic Face Paint Line
The introduction of the sweetcolors brand marks a significant milestone for Pratt Elevation Group, as it's the first time the company has launched a new brand that is not a brand extension or acquisition. The new brand is rooted in PEG's heritage and is inspired by Tara Pratt's - co-founder and wife of CEO Jason Pratt - combined love of children and artwork.
SweetColors will offer a long-lasting and unique face paint experience that is distinct from the typical face paints that dominate the category. The surprisingly colorful, safe, and organic paint kits aim to please kids who want to express their imagination and parents who want to ensure a safe experience. "Our research showed us parents were longing for a face paint that was domestically produced, organic, and eco-friendly," said Tara Pratt, co-founder and COO. "Our core philosophy is having a strong innovative spirit and commitment to making safe, great looking, high-quality products for consumers. "The SweetColors brand will delight all consumers looking for a bright and bold color experience that is safe, easy on/easy off, and eco-friendly."
SweetColors will be available in the United States and will be officially launched in the United States in September 2014. SweetColors products will be available through Amazon.com and select retailers around the country. The initial kits will be offered in 5 color kits that retail for $15.99. The new brand will be supported by a robust integrated marketing campaign that will begin in the fourth quarter of 2014.
Charlotte, NC-based SweetColors is America's fastest growing supplier of organic face and body paint. SweetColors designs face paint kits that bring a new dimension of color to kids life, and a peace of mind for parents. All SweetColor products are skin friendly, non toxic and washable.
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