Finesseur Food Scale Rates 5-Star With Everyman On Amazonís Customer Reviews
Kitchenware brand Finesseur offers its insights on why its food scale is doing so well in the customer reviews on Amazon.
Like the proverbial everyman, David has few demands when it comes to his kitchen scale. All he wants of it is tell him the weight in a measurement he is comfortable with, give him the measurement in an easy to read way, and look good on top of his counter. Of those who read it, 96 of 98 people found Davidís Finesseur food scale review on Amazon helpful.
So far, there are 137 with customer reviews about the Finesseur Food Scale that are posted on the Amazon website. Of them, 111 or 81%, like David, rated the product a 5-star, while fifteen gave it a 4-star, four a 3-star, three a 2-star, and four a 1-star. The reviews are still coming in. The latest review posted on the Finesseur Food Scale page of Amazon is dated August 17, 2014, from Joyce Richmond. She was among those who gave the product a 5-star rating.
Since 1995, Amazon has been allowing product users to submit reviews on the web page of the product they purchased. The reviewers make an assessment of the product on a rating scale ranging from one to five stars. Customers are allowed to comment or vote on the posted reviews, indicating whether or not they found it helpful. A review which garners enough "helpful" hits appears on the front page of the product, just like David's which can be seen on the Finesseur Food Scale's front page on Amazon.
The Social Shopping Study done in 2010 by PowerReviews, a leading retail consultant, found that Amazon is the leading single source of Internet consumer reviews. The study also found that "online research remains central to consumer shopping behavior, with 50 percent of respondents reporting that they conduct research online for at least half of the purchases made." Finally, it noted that "when surveyed about the tools available for online research, customer reviews were ranked as the #1 social media tool having a positive to significant impact on buying behavior. User-generated reviews were also revealed as the most important capability for retailers to have on their website, beating out customer service information and buying guides/expert opinions."
Pleased at the favorable customer-generated reviews on Amazon about their digital kitchen scale, Finesseur through company spokesperson Allison Montgomery said: "We have always taken pride in the quality of our work with our food scale. We really did our best to make it sturdy, precise, fast, convenient to use, easy to clean, and nice to look at. With it, measurements can be taken in pounds, ounces, grams, fluid ounces, and milliliters. It has a bright back-lit LCD display so measurements can be seen clearly even by those with poor eyesight. It has touch sensitive control buttons that are really sensitive to the touch so that it can be used with very little effort. Our food scale is a good product and we are happy that customers agree with us, as anyone can see from the reviews on Amazon."
Ms. Montgomery added: "With our Finesseur Food Scale, no less than 100 percent satisfaction is guaranteed."
Finesseur brings fashion design, precise engineering, and top quality craftsmanship together in American kitchens. Finesseur believes kitchen tools should be not only functional, but also inspirational.
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