Panther Creek Trading Company Defends Lifetime Replacement Guarantee.
To remove the risk of product failure from its customers, Panther Creek Trading Company is assuming the risk and offering a lifetime replacement guarantee.
This may be good for the global economy, but is it necessarily in the best interest of the consumer? Maybe not, if the product doesn't live up to expectations, or is defective due to a manufacturing flaw, etc.
Harvard Business Review published an article in April, 2011 titled: "Why Most Product Launches Fail". The article written by Schneider Associates, points out several new products that were hyped with multi-million dollar advertising campaigns but failed. The failure list includes several well-known companies and products such as Mosquito Magnet, Microsoft Windows Vista, Coca-Cola C2, and Febreze Scentstories among others. Okay, so those products didn't make it in the real world market, but who cares? Well…how about the millions of consumers who trusted these big brand names and purchased the products based on the media hype only to find out the products didn't perform as expected?
When Panther Creek Trading Company launched its new product line of mobile device battery chargers under the brand name pantherpower, it knew that the customer often takes the fall on defective new products that haven't stood the test of time. To compensate for this, the company decided to take the risk off the back of the customer and assume the risk itself.
As stated in the product description on the Amazon.com website, the PantherPower mobile device charger comes with a Lifetime Replacement Guarantee against any and all defects. This is in the face of guarantees offered by most companies that expire within 6 months to 3 years.
When asked if he is comfortable with such a strong guarantee, Bob Miller co-owner of the business put it this way: "Yes, we know it is a big commitment and a bit of a risk, but our customers are worth it, and they will stand by us if we stand by them."
About Panther Creek Trading Co.
Panther Creek Trading Co. is an Illinois Corporation based in Secor, Illinois. Incorporated in 2012, Panther Creek has defined the specs and arranged production for a very powerful, fast and sophisticated mobile battery pack for recharging cell phones (www.amazon.com/cell phone) and most mobile devices. Panther Creek Trading Co. recently held a grand opening and ribbon cutting to celebrate it's launch of a totally new product line with the PantherPower trademark.
Panther Creek Trading Co.
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