Reflective Dog Vests Maximize Safety For Pets And Pet Owners
The SafetyPUP XD reflective dog vest, produced and distributed by California-based startup SJS Direct, offers a dramatic visibility increase in both urban and rural areas, offering outdoor enthusiasts and city dwellers alike a quick and easy way to maximi
Stacy McIntosh, CEO of SJS Direct and project lead for the SafetyPUP team, explains the design philosophy of the new SafetyPUP brand dog vest: "As you can probably tell from the name, the SafetyPUP is all about safety – safety for pets, and safety for pet owners. We built the SafetyPUP for everyone, not just for one particular kind of dog owner or one particular kind of environment. We engineered it to provide a greatly enhanced visibility profile in any setting."
Maximizing visibility allows pets to be recognized from farther away, ensuring that motorists and sport hunters are given a longer reaction time, thereby minimizing the chances of a tragic accident. "In both types of environments, cities and forests, the most common cause of injury to domestic pets is surprise," explains McIntosh. "If a driver is surprised when a dog walks out into the street or if a hunter is surprised when a dog walks out of the brush, it can lead to an accident. By creating an envelope of high visibility around a pet, drivers and hunters are less likely to be surprised, and therefore accidents are less likely to happen."
The concept seems simple enough, but is it effective? "It is. The SafetyPUP increases visibility in low light conditions significantly, and allows a canine to be spotted from up to 500 feet away. This cuts down on the surprise factor tremendously, dramatically reducing the likelihood of accidents."
Perhaps more importantly, the effectiveness of the SafetyPUP is not limited to one specific type of geography. "Whether it's a sidewalk or a muddy mountain trail, a bright blaze orange SafetyPUP dog vest is hard to miss. And at night, the reflective trim and logo offer more than enough reflective surface to ensure to catch and return headlights, flashlights, or even moonlight." The reflectivity of the SafetyPUP is well documented; a photographic comparison between two canines, one adorned with a vest and one without, showcases the visibility of the dog vest perfectly.
As hunting season approaches, and as the nights grow longer, the SafetyPUP team is positive that pet owners around the country will be looking for ways to keep their pets safe and secure. "The SafetyPUP is a sound investment for any pet owner. Eliminating the surprise factor is what the SafetyPUP does best, and that helps keep both pets and pet owners safe from accidents."
About SJS Direct
Based in Modesto, California, SJS Direct is a new venture dedicated to providing premium quality consumer products across a broad range of industries. Unlike many producers of commercial goods, SJS Direct does not concentrate on minimizing production costs to satisfy the lowest-price market, but is known for investing time and capital into product research, material engineering, and customer-requested feature development. As a result, SJS products offer superior craftsmanship, value, and utility than many brand name manufacturers while remaining competitively priced.
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