SafetyPUP Dog Vest Manufacturer Announces Awareness-Building Program
The manufacturer of the SafetyPUP XD reflective dog vest, California-based SJS Direct, has announced plans for an awareness-building program aimed at sport hunters and dog owners across the country.
"Increasing the visibility of your pet in outdoor environments provides substantial protection, especially as we head into hunting season," explains Stacy McIntosh, CEO of SJS Direct and lead developer of the SafetyPUP brand dog reflective vest. "By using highly visible bright orange colors and high performance reflective material, the SafetyPUP dog vest provides over 500 feet of visibility, even in low light conditions and through brush or vegetation."
The awareness program will likely begin via social media, with an emphasis on creating a dialogue with both existing customers and new owners of SafetyPUP brand reflective vests for dogs. "We have a broad range of users who already know how effective the SafetyPUP is at increasing pet visibility," continues McIntosh. "Some of our shoppers use the SafetyPUP in suburban areas for nightly walks, and some of our shoppers found us by searching for a reliable hunting dog vest."
The real mission, according to McIntosh, is to find out where the needs of these divergent markets converge. "We want to talk to our buyers directly and find out why they chose the SafetyPUP. This will allow us to provide meaningful information to other pet owners out there who may not realize how much protection a reflective dog vest can provide."
Depending on the success of the SafetyPUP pet visibility awareness-building program, there may even be a website or a publication released that includes a wide range of statistics and information on how and why high visibility dog vests are an important pet accessory in both urban and natural areas. "We know our shoppers love their pets, and we know there are plenty of pet lovers out there who still don't have reliable day and night protection. We're really hoping to change that."
About SJS Direct
Based in Modesto, California, SJS Direct is a new venture dedicated to providing premium quality consumer products across a broad range of industries. Unlike many producers of commercial goods, SJS Direct does not concentrate on minimizing production costs to satisfy the lowest-price market, but is known for investing time and capital into product research, material engineering, and customer-requested feature development. As a result, SJS products offer superior craftsmanship, value, and utility than many brand name manufacturers while remaining competitively priced.
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.