The Trusted, Most Known, Local Locksmith Expert Though The "Locksmith Marketing Programme" Launched By 1st4BIZ (First For Business)
Locksmith marketing integrates best practice for websites, mobile websites, SEO, Social Media and Video Marketing to become a Locksmith Celebrity
Introduction to Locksmith Marketing
What to consider in a Locksmith Mobile Website
The best return on investment for a Locksmith business is a website. This is particularly important for those in the security business as having a website is a key element of consumers Trust in a company. Research shows that 30-80% of people will not buy a product from a company without a website, security companies will be at the top end of this range.
If a company has a website it is recommended that it is kept up to date and is equal or better than its local competitors as many people will make the choice based on the quality of the company website. This is particularly important for those selling high cost / risk items like alarms, safes and shutters.
Whether you are a Locksmith in London or a Surrey Locksmith ask your trade partners to criticise your website.
With the increased usage of smart phones it is crucial that the website is mobile friendly. Searches for emergency Locksmith London (TOWN) are one of the highest search percentages, if not the highest at around 75% which is not surprising when you consider the situation they are in when they are looking for someone to help them get back into their home.
As for many other businesses the searches on mobile devices are very high in cities, the South East and wherever people are commuting.
Those with great Locksmith need to be found and in the UK this is Google. Search Engine Optimisation (SEO) involves 3 key steps:
1. The first one is to identify the important keywords for the business. Typically it will be of the form Locksmith AREA e.g. Locksmith London or Locksmith Surrey and will also have SERVICES AREA where services are all the more specialist service offered e.g. Emergency Locksmith London or Alarms Surrey.
2. The second step is to optimise your website for the Search Engines like Google and Bing. As a minimum you should ensure the website you order is SEO friendly.
3. The third step is to organise authority (good quality) links from other websites back to the website.
The third step is often integrated with Social Media which are a great source of links, especially those from Facebook, Twitter and YouTube. The other main benefit of Locksmith Social Media is to build local awareness. Why not like the Locksmith Marketing Facebook page?
The full marketing program reuses or re-purposes content created so that it can be used elsewhere with minimal modifications, so a website blog post can be tweeted, adapted and posted on social media sites or even turned into podcasts or YouTube videos.
Video marketing is a great opportunity for Locksmiths as they are engaging and help build trust enormously. They can educate on complicated security choices such as type of alarm or safe. Google loves YouTube so they rank pages with videos far higher. Even the videos can be ranked on Google or YouTube.
For those who want to focus on their business another option is to buy hot leads for your keywords. For this one does not even need a website and there is a short notice period. A great option for some businesses.
Steve Hooker MBA from 1st4BIZ (First For Business) was asked about the benefits of this new programme.
"Locksmiths now need to go to only one business for all their online marketing requirements, it encompasses our about-webdesign.com website business and our 1st4SEO.com business to offer everything that is required together.
The efficiency of this allows us to pass on the savings to clients who take more than one service from us.
The Full Monty option is to develop The Trusted, Most Known, Local Locksmith Expert within an area is particularly interesting that will include videos and a book. For obvious reasons the full Locksmith marketing campaign can only be done for one business in any one area.
This programme is comprehensive but we look for active businesses that we can develop it with"
The launch of this fully integrated Locksmith Marketing programme takes place 20-22nd August so keep your eyes open for more information.
1st4BIZ (First For Business) supply all the Online Marketing needed to GROW any Business.
We focus on growing your brand in an integrated way across the internet in the most cost effective way.
They have a website business about-webdesign.com, a SEO company 1st4SEO.com and integrate all marketing efforts under 1st4BIZ.ORG.
They are very interested in helping small and startups and have launch aguidetostartingabusiness.com to help these businesses in a wider sense.
They love business so invite anyone to phone for a chat to see how they could help with their marketing.
Tel: +44 207 193 9571
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