SafetyPUP XD Dog Vest Expands Facebook Presence
Pet apparel producer SJS Direct announces the recent expansion of the SafetyPUP Facebook presence, and outlines how continuing efforts will be made to engage both new and existing customers.
Jubal McMillan, Press and Publicity Manager for SafetyPUP reflective dog vests, shares his thoughts on how an expanded Facebook presence provides a positive atmosphere for both SJS customers and the team that produces SafetyPUP products.
"We're looking forward to pushing out more content on our Facebook page for two key reasons. First, increased engagement means more value for our customers. Second, increased engagement means more feedback on the SafetyPUP dog vests – likes, dislikes, questions, and suggestions."
In fact, building and improving products based on customer feedback is one of the bedrock principles upon which SJS Direct was founded. "Feedback is everything," continues McMillan. "Gathering information from our existing customer base is crucial, and pushing out more Facebook content will give us the opportunity to open up dialogues with more customers."
Some companies may pay lip service to customer feedback and engagement, but SJS can track the evolution of the SafetyPUP dog vest based on previous customer feedback and requests. McMillan describes one significant change in SafetyPUP fabrication as an illustration of customer feedback as part of the design process: "The SafetyPUP XD dog vest is built from a high performance material because that's what our customers wanted. They asked for tough, durable, easy-maintenance fabric, and that's precisely what we gave them."
And it doesn't stop at fabrication. Much effort has gone into improving a multitude of attributes of the SafetyPUP XD, from color and reflectivity to shape and size. Even the adoption of the instantly recognizable paw print/heart logo was decided based on a customer suggestion. "Our business is about listening to customers, to what they really want, and then providing it. We think our Facebook page is going to be a treasure trove of good ideas from our customers, and we can't wait to hear from them."
About SJS Direct
Based in Modesto, California, SJS Direct is a new venture dedicated to providing premium quality consumer products across a broad range of industries. Unlike many producers of commercial goods, SJS Direct does not concentrate on minimizing production costs to satisfy the lowest-price market, but is known for investing time and capital into product research, material engineering, and customer-requested feature development. As a result, SJS products offer superior craftsmanship, value, and utility than many brand name manufacturers while remaining competitively priced.
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