Cosmetics Company Issues Challenge For Women Over 50
Delicate Caress Cosmetics reaches out to matured women, encouraging a happy and beautiful life with their products.
Denise, started her Company in 2013 with a mission to provide a range of products and information for a generation of women she refers to as the 'invisible shopper'.
As a woman in her late 50s, Denise was finding that she was no longer meriting any attention when shopping for clothes or makeup and even though she would say to the hairdresser that she did not want an 'old woman' style, it seemed to land on deaf ears.
After years of taking care of everyone else in the family, surviving menopause, hot sweats and a changing body, Denise said she was ready to take care of myself. 'I wanted to look good, dress trendy, wear makeup that suited my aging face'.
'It was a real wakeup call to find that I had reached an age (physically) where I appeared to be no longer deserving of any attention in the marketplace and manufacturers had concluded that my desire was for drab, shapeless clothing, anti-wrinkle cream, and a styleless haircut that was less than flattering'.
After talking to many women of a similar age, Denise said it was clear that she was not the only woman feeling this way and hence, Delicate Caress Cosmetics was launched.
Denise said she does not profess to be an expert in the cosmetics field but she works on feedback and wish lists from her customers, plus she is working with manufacturers who are understanding and dedicated to giving the more 'mature aged' woman a voice in the market.
Denise said the last 12 months have been some of the hardest months in her life - 'There are so many challenges with starting a business and there have been many times when I have wondered exactly why I was doing this'. 'But these times have been offset by the excitement of finding new products - products which are part of the routine for a woman under 30 but a revelation to those of us who have only known foundation and blusher. I am being educated in a whole new world and I love it both for myself and for my fellow 'baby boomers'.
Denise said her pride and joy within the current 'DCC' range is the Makeup/Foundation Primer complete with vitamin E which helps fight the signs of aging, hydrates and protects skin.
'Two years ago I had never heard of primer' she continued. 'Today I would not think of putting on my makeup without it'. Denise said 'Our 'Ultimate Undercover' Primer helps even skin tone, fill in fine lines and creates a silky smooth layer to which to apply makeup. Foundation goes on smoothly, and creates a flawless appearance'.
'Primer is simply amazing - the product feels like it is floating on your skin and makes your skin feel like velvet - soft and smooth'. 'Your makeup lasts longer, and best of all (for those of up suffering from what I used to call the Menopausal Makeup Slide), primer helps makeup 'stay put' in hot weather and hot sweats!'.
'The best part is that you don't have to take my word for it. My customers are loving the Primer, which is available exclusively through Amazon.com. I am very happy to say that I am constantly reordering to keep up with the demand but, having said that, I also want to raise awareness of this product - it just makes you look and feel spectacular'.
Denise's enthusiasm for Primer was obvious and she concluded by saying 'you need such a small amount to make such a big difference to the way you look and your confidence will soar - compliments will come your way - guaranteed'.
About Delicate Caress Cosmetics
Delicate Caress Cosmetics believes every woman deserves to be pampered and made to feel special. Age is no barrier when it comes to wanting to look, and feel good. Delicate Caress Cosmetics is dedicated to providing top quality and affordable Makeup Brush Sets that are specifically designed to meet the needs of the young and the young at heart.
Delicate Caress Cosmetics
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