Temporary Tattoos Get Positive For Adult Women
Vermont Entrepreneur Starts Business Inspired by Festival Art
Temporary Tattoos for Adventurous Women Now Available on Amazon
Every day people start businesses, and often because something they wanted just wasn't available. For Lisa Johnson, mom of two in rural Vermont, the temporary or "fake" tattoos she found online were not impressing her.
"They were abysmal," reports Johnson. "Covering my whole arm with dripping blood and Playboy-style female poses is just never going to happen. The alternative was kiddie toadstools and pirates and Disney princesses. Yech."
So she did what any serial entrepreneur would do: she started a business selling the positive tattoos she and her friends were seeking.
Featuring henna styles, nature themes, and a positive attitude, Johnson's company Live Yummy has launched on Amazon with her kit of 43 temporary tattoos. Stylized butterflies, geckos, sun/moon, and three colors of henna-type designs are a few of the wide variety of waterproof stick-on tattoos in each assortment.
"I always loved getting my face and neck painted at summer music festivals," reminisced Johnson, "to celebrate the joy of being alive and dancing and enjoying life. It's great juju. But I'm busy, and getting out paints and brushes is just too complicated and messy in regular life. So this is the streamlined version. Just pop it on with water, and it lasts 1-5 days. Then swipe it off with baby oil. Piece of cake."
The skin art images meet and exceed FDA standards for safety, according to the business website. They are also made in the U.S.A., which Johnson insists was one of her demands in starting the business. "Products made here have a safety record I can trace, and that's so important to me, as a mom. If you're bringing it to a party, or having your kid hug you, or giving a kit to your best friend, you want to know it's completely safe."
Permanent tattoos have gained in popularity in the past decade, spreading to much of the mainstream. What makes Johnson think a temporary tattoo business can work?
"I don't wear the same pair of earrings every day," she says. "I change my clothes. I have a variety of scarves, and necklaces, and shoes, to suit my mood for the day. To me that's all art. I think it's that way for a lot of women. So having body art that I choose today that lasts my whole life... that's just limiting my options too much. I want to be able to wear art that reflects my life today, and change it tomorrow. And a lot of mature women see it the same way. Temporary tattoo companies have modeled everything after what permanent tattoo customers want, and they're mostly men. But temporary skin art customers are very different, and women 20-55 are even more specialized. I'm catering to them, and they're gonna love it."
She's gambling on these women, and as her sales are starting to take off, she's hoping that her customers, unlike her products, are permanent.
About Live Yummy
Live Yummy is a Vermont-based business making it easier for women to enjoy the yummy and juicy delight of life. Offering Temporary Tattoos for Adventurous Women, Live Yummy makes life simpler, easier, and happier. Their products are available on Amazon.com.
Lisa Johnson, Yumbassador
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