Toogli Baby Products Runs Out Of Inventory Following Viral Spread Of Its Discount Promotion
Company Caught Off Guard By Unexpected Facebook Post
As part of a marketing effort to generate some early buzz around its new line of amber teething necklaces, Toogli created a special discount code for new customers allowing them to purchase an amber teething necklace on Amazon.com for just $1.00, a 98% discount off the regular purchase price.
According to Toogli spokesperson, Amanda Little, the company ran a series of Facebook ads and planned on limiting release of the discount code to the first 50 customers who signed up for the promotion.
However, as it turned out, one of the very first customers to take advantage of the offer was a popular online parenthood blogger with a large readership and extensive following on Facebook. Recognizing a great deal, she promptly published the discount code on her Facebook page and her readers started snapping up the necklaces on Amazon at an alarming rate.
Before Toogli's management were able to get the situation under control and end the promotion, it was too late – their inventory had been decimated. "We were caught totally unprepared," Little admitted. "The sales were coming in at a nice steady pace and then, all of the sudden, boom! It was all over."
"It was a great lesson learned though", Little continued. "We thought that we could keep an eye on our inventory in real time and maintain some control over it. "We are working very hard to get more units in stock and, obviously, we'll take appropriate steps next time to make sure that this doesn't happen again".
While the promotion resulted in an unexpected financial hit, there were some bright spots according to the company. "The response was really awesome and we are getting great feedback and reviews of the product", said Little. And having so many people take advantage of the promotion has really helped increase our base of loyal customers. While it might have hurt us a little in the long run, we believe that it will pay dividends for our brand down the road".
About Toogli baby products
Toogli sells high quality baby products and prides itself on providing VIP customer service. It is the maker of the Toogli amber teething necklace (Amazon.com/toogli).
Toogli baby products
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