Fitness Maverick James Jordan Back In Business With Maverick Resistance Bands.
Original 'Godfather' Of Online Marketing James Jordan releases next generation Exercise Resistance Bands on Amazon.com
"I hated Exercise resistance bands and ten years ago I would laugh at the prospect of making gains with them' says Jordan.
While Jordan pioneered the online fitness industry selling several million dollars of his digital courses from 2002-2007 he seemed to disappear ‘overnight'.
‘What people didn't know was I had some serious personal demons.' says Jordan.
"I was a perfectionist addicted to success and obsessed with my business.'
Although I attained what seemed like great success, I compromised my beliefs and my soul."Says Jordan.
I felt lonely and empty, my achievements felt meaningless. I suffered depression to the point my naturally joyful self was gone.' says Jordan.
The depression caused Jordan to face what he recalls at the time were his greatest fears.
‘I lost everything including my health marriage kids and businesses.I engaged in heavy alcohol use, contradicting the clean organic lifestyle practices I had lived and preached since fifteen years old.'
Jordan suffered a torn labial tendon while working out 'under the influence'.
While In rehabilitation Jordan was turned onto training with rubber tubes commonly used for shoulder and joint injuries called resistance bands.
‘Nagging training injuries kept me out of the gym seriously for over three years. But Exercise Bands opened up an alternate new way for me to push it like I loved to in the past but without the strain on the joints.
Jordan not only experienced rehabilitation and a rebirth of his love for working out, he experienced new found muscle density and strength.
‘I loved the variety of exercises and ability to train practically anywhere, not just in gyms or bulky weight machines. The problem was I snapped a set of exercise bands every two or three weeks.'
Having a heavy resistance band snap and whip him in the face in front of a crowded gym was the last straw.
Jordan was humiliated and the band came within an inch of permanently damaging his left eye.
Jordan claims this was at the lowest point of his life financially working a nightmare manual labor job. But the humiliation fueled him to create what he describes as the 'ultimate' exercise resistance bands.
'I looked at every potential solution including an internal wire into standard latex rubber tubes but there were too many drawbacks like price and different parts wearing tearing and breaking. In the end another company had already taken this approach.' says Jordan.
One night watching news reports from Afghanistan Jordan saw next generation battle tanks now using a nearly indestructible lightweight rubber compound for their tracks.
‘It was tricky but We looked into it and not only was this new futuristic rubber compound incredibly tough and lightweight, the price was comparable to the cheap latex used to make exercise bands like the ones I had snap me on my face.' Jordan says now with a laugh.
'I 'moonlighted' working around the clock many nights on the design of Maverick Resistance Bands. Nearly five years to the day that exercise band snapped me in the face I'm proud to announce Maverick Exercise Bands have been released on the world's most trusted retailer, Amazon.com.'
‘I'm really excited Maverick Exercise Bands are truly 'next generation'. You really can trust them just like a soldier trusts his battle tank.' Says Jordan.
' I'm going to give away the first run of Maverick Resistance Bands for half suggested retail price while initial supplies last.'
About Fitness Mavericks Inc
Fitness Mavericks Inc helps small businesses and entrepreneurs increase sales revenue through effective business strategy. Maverick Bands were created by Fitness Mavericks Inc and available at :amazon.com
Fitness Mavericks Inc
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.