(EMAILWIRE.COM, September 24, 2008 ) New Delhi, India - The Indian food service industry, which refers to as the sales of food and drinks bought for immediate consumption on the premises, reached to nearly US$ 6 Billion in 2007. With an extremely large and young population in excess of 1.1 Billion people, growing income level, busier lifestyle, and changing consumer eating habits largely influenced by western cuisine, food service industry in India is projected to experience one of the fastest rates of growth in the Asia- Pacific region in near term, says our new research report, “Indian Food and Drinks Market: Emerging Opportunities”.

The study anticipates the growth to be driven by both foreign and domestic companies, who are pouring substantial investment in Indian food service industry, mainly to put the infrastructure in place so as to capitalize on this large and rapidly growing market. While new domestic players are expected to debut in the market, a number of international players are also anticipated to enter India. Some of the major brands that are expected to foray include Burger King, Church’s Chicken, and Starbucks. The existing brands, like McDonald’s, Café Coffee Day and KFC have also outlined their expansion strategies to move beyond the metros. As the industry players continue to create strong regional brands, outlet franchising is likely to become more common over the next few period, reveals our report.

“Indian Food and Drinks Market: Emerging Opportunities” provides prudent analysis on the food service industry in India, the industry’s current performance and the future potential. It analyzes the future expansion plans (such as investment or opening up of new outlets) of key companies present in the segment. It provides extensive research on various food & drinks segments, including wine, processed food, organic food and snack food, and analyzes the basic food and drinks consumption patterns of Indian consumers.

Our report discusses the primary growth drivers for the overall food & drinks market and gives a snapshot on the factors challenging the market. This research report has been made to help clients evaluate the potential growth zones in the Indian food & drinks industry.

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RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of industry experts who analyze data collected from credible sources. They provide industry insights and analysis that helps corporations to take timely and accurate business decision in today's globally competitive environment.

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